MTV NAMES DEADMAU5 AS HOUSE ARTIST FOR THE “2010 MUSIC VIDEO AWARDS” AND “PUSH” ARTIST FOR THE WEEK OF AUGUST 16
MTV today announced that electronic music phenomenon, deadmau5, would serve as the house artist during the “2010 Video Music Awards,” and a “PUSH” artist, for the week of August 16th. This news comes on the heels of the announcement that Kanye West, Drake and Florence + The Machine will perform at this year’s show, which will also feature appearances by Nicki Minaj, Emma Stone, Penn Badgley, Trey Songz, Selena Gomez and Ne-Yo. The “2010 MTV Video Music Awards” will air live from Nokia Theater in Los Angeles on Sunday, September 12, 2010 at 9PM (Live ET/Tape delayed PT.) MTV will announce additional performers, presenters and host on a later date.
As the house artist, deadmau5 will serve as the musical maestro for the duration of the show and will create original remixes from a variety of artists including live musical guests. The Toronto native, deadmau5 AKA Joel Zimmerman, is one of the top ranked electronic music artists in the world. Earlier this year he headlined at Coachella Music & Arts Festival, Ultra Music Festival and LA’S Electronic Daisy Carnival, as well as made appearances at Sasquatch and Bonnaroo. His latest album For Lack Of A Better Name is available now on Ultra Records and will be releasing a new album this winter. Past house artists have included Travis Barker and DJ AM, Mark Ronson and Wale. The House DJ performance moments are sponsored for a 2nd year by VMA partner Taco Bell®, and it’s music program Feed The Beat®.
” It’s a wicked honor and privilege to do whatever the hell it is I am doing at the 2010 VMA’s, and I am super stoked,” says deadmau5.
In addition to being named the house artist, MTV will feature DeadMau5 as its “PUSH” artist for the week of August 16. Each week, MTV selects a new ‘PUSH’ artist to spotlight. The artists and bands range from up-and-coming artists to more established acts. During an artist or band’s “PUSH” week, MTV uses its massive on-air and online reach to bring fans unparalled access to the week’s artist or band ranging from live performances, music videos, interviews and exclusive footage. Previous “PUSH” artists have included Jason Derulo ,Trey Songz, Drake , Phoenix , Florence and The Machine, and 2 AM Club.
Viewers can vote for general VMA categories, including “Best New Artist,” by visiting vma.mtv.com. In addition, text voting for “Best New Artist” is open to all wireless carrier subscribers by texting BNA to 97979. Voting continues through the show, live on September 12. Also, Verizon Wireless subscribers can vote in all categories by texting VMA to 97979 (standard message rates apply.)
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the “2010 MTV Video Music Awards.” Dave Sirulnick is Executive Producer. Garrett English is co-Executive Producer/Executive in Charge of Production. Amy Doyle is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Jen Jones is co- Executive Producer. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
Official sponsors of the “2010 MTV Video Music Awards” are 5® REACT™ Gum, freecreditscore.com™, Honda CR-Z Sport Hybrid, Rhapsody®, Samsung Fascinate a Galaxy S phone, Taco Bell® and Verizon Wireless.
The “2010 MTV Video Music Awards” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of 63 channels reaching 605 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 — up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV’s successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.
“Like him or loathe him, this is the sound of a man at the peak of his powers,” wrote Ian Rouller in IDJ (10/21/09). Over the last three years, DEADMAU5 has gone from near obscurity to becoming a superstar as an innovative live performer and master electronic music producer. His two albums Random Album Title and For Lack Of A Better Name (Ultra Records) highlight many of his dance floor smashes including “Ghosts ‘n Stuff” featuring Pendulum’s Rob Swire and “I Remember” with Kaskade. He has headlined the Ultra Music Festival in Miami, performed at Lollapalooza in Chicago, Electric Zoo in New York, Sasquatch in Washington state, Glastonbury and a series of sold-out shows at Brixton Academy in the U.K., as well as a host of other European festivals. His mammoth, worldwide ‘For Lack Of A Better Name’ tour followed encompassing over 30 dates in North America alone. Prior to his Coachella slot this past April, his latest major appearances included a cameo on the WB hit series “Gossip Girl” and the 2010 Winter Olympics in Vancouver, Canada, where his LiveCity Yaletown performance drew over 20,000 fans. He also headlined this year’s Electric Daisy Carnival in Los Angeles which drew 185,000 fans.