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GET EDUCATED AT ONE OF THE A3C HIP HOP FESTIVAL PANEL DISCUSSIONS

GET EDUCATED AT ONE OF THE A3C HIP HOP FESTIVAL PANEL DISCUSSIONS

The 3-day A3C Hip Hop Festival announces six panel discussions taking place October 7-9, 2010 in The Masquerade. Panel themes include social networking, production, licensing and publishing, journalism, mixtapes and breaking into the industry. The discussions are designed to educate and enlighten attendees in these various aspects of the music business.

“Social Networking and Media: My Mom’s A Fan, How Do I Get More?” will take place on Friday, October 8 from 4:30 – 6 p.m. on the Perfect Attendance Stage. Since an online presence is essential for Hip Hop artists to create, shape and increase their fan base, this panel is designed to assist artists with how to use which sites and apps most effectively. Attendees have the opportunity to hear directly from panelists who used social networking to advance their careers, including Vandalyzm, DJ Z of DJBooth.net, Brian Rikuda, Rob Green and Senor Kaos amongst others. The discussion is moderated by Fadia Kader, mastermind behind the A3C’s Perfect Attendance Stage.

The iStandard Production Showcase presented by Native Instruments also features a platinum producer panel on Friday, October 8, 2010 from 6 – 7:30 p.m. on the Unique Squared Stage. Aside from the beat, production is the other essential in crafting a Hip Hop anthem. Over the years, production has evolved from break beats to full orchestras. This panel includes some of the hottest producers in the industry including DJ Toomp, Fatboi, Tha Bizness, The J.U.S.T.I.C.E. League, Nard & B and Needlz. The panel will be moderated by iStandard co–CEO J Hatch.

As part of the Project Generation D Teen Music Workshop, “Getting Started in the Music Biz” presented by Dynamic Producer will take place on Saturday, October 9 from 1 – 1:30 p.m. on the Unique Squared Stage. Panelists include Kevin Nottingham (HiPNOTT Records / KevinNottingham.com), Wilt Wallace (Warner Brothers / Asylum Records) and Simon Illa (Unbreakable Music Group / Mind for Music) amongst others.

A music licensing and publishing panel will be on Saturday, October 9 from 3 – 4:30 p.m. on the Perfect Attendance Stage. The discussion is designed for all those who ever created a song and thought, “Wouldn’t this be great for…?” Learn how to interact with and get the most out of Performing Rights Organizations and agencies from panelists Ricardo Spicer (Sweatbox Music), Simon Horrocks (Affix), Capriccio Scates (SAESAC) and Felisha Booker (Dynamic Licensing) amongst others. The discussion will be moderated by Bruce Burch.

A panel on Hip Hop journalism, “I Rock a Mic but Don’t Rap,” will take place on Saturday, October 9 from 4:30 – 6 p.m. on the Perfect Attendance Stage. These entertainment journalists will give the scoop on how to get featured in major publications and on top blog sites. Panelists include Rodney Carmichael of Creative Loafing, John Gotty of Smoking Section, Danielle Harling of HipHopDX and Honey Mag and Kelby Cannick of Makin’ it Magazine amongst others. The discussion will be moderated by Maurice Garland.

“What is a Mixtape…Really?” will take place on Saturday, October 9 from 6 – 7:30 p.m. on the Unique Squared Stage. Mixtapes have evolved from DJs just showcasing their skills to free albums with platinum downloads. This panel is designed to answer the question, are mixtapes the alternative to Billboard or is the market so oversaturated that mixtapes are no longer a viable option to be heard? Panelists include DJ Burn One, DJ Trackstar, DJ Green Lantern, DJ Judgemental, Laws and Evil Dee and Mr. Walt of the Beatminerz. This discussion will be moderated by Randy Roper of Ozone/Million Dollar Dreams.

Panelists are subject to change and additional panels still to be announced. For the most up-to-date information, check the A3C Festival Guide.

In addition to educational and community panel discussions, the A3C Hip Hop Festival features a wide variety of programming including the Needle to the Record DJ Competition presented by Traktor, iStandard Producer Showcase presented by Native Instruments, Pro-Audio demonstrations, a one-on-one breakdance competition and live performances from over two hundred of Hip Hop’s best artists. Performers and events will be released on a continual basis until the start of the festival.

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