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The Niceguys – Toast video

Video: The Niceguys – “Toast” Party With The Niceguys in the Latest Video Off Their Debut The Show

Critical Praise for The Niceguys:

“Meet The Niceguys; arguably Houston’s best kept hip-hop secret.”
– Houston Chronicle

“The Niceguys make it evident from the title-track opener of their full-length offering, The Show, that this is not going to be an exercise in frivolous nursery rhymes. There is something very genuine about The Niceguys, whose core aim is to entertain and have fun with energetic hip-hop.” – URB

The Video:

“We’ve been doing this for a while now, and we’ve been saying this for a while now; excelsior, excelsior, excelsior,” begins the new video for The Niceguys’ “Toast,” a celebration of the Houston foursome’s success and a promise to continue to aim high. With the recent release of their highly anticipated debut LP The Show, the Niceguys, comprised of rapper Yves Saint, DJ Candlestick, and producers Cristolph and Free, certainly have a lot to celebrate, and have set the bar high for themselves looking into the future.

The video highlights the triumphant, aspirational tone of the song, inviting viewers into a world of champagne toasts, fresh suits and penthouse views. Party scenes, flecked with redolent close-ups in understated sepia-tones, evoke a reflective feel – a look back in time as Easy Yves Saint reflects back on good times and hood times. As Yves would say, “It’s a celebration, bitches!”

Watch the video for “Toast” here:

The Background:

The Niceguys epitomize the law of dynamics. They stimulate development and progress, and they also thrive off their own original ideas. The Niceguys’ MC, DJ, and Producers consist of four young men by the names of Yves (MC), Candlestick (DJ), Free (Producer), and Christolph (Producer), respectively. Experiencing The Niceguys’ chemistry live on stage is when the audience can witness that there is more to the group than meets the ear. The guys’ personality and talent, as well as the lyrical content of their music, combine to provide a feel-good atmosphere for whoever is around. Having released The Green Room EP for free download in late 2009, The Niceguys have been quickly garnering attention from writers, bloggers, and tastemakers alike. The Niceguys’ debut LP, The Show, is available via 265 PRO/The Pi Group.

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