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Peace & Love Festival | 26-30 June | Rihanna, Skrillex, Regina Spektor to Sweden’s largest festival – a world of love, free-spirit and change

Daniel Adams Ray @ Peace & Love 2011 – Photo: Emma Svensson / Rockfoto.nu

In about a month from now the largest festival in Sweden, Peace & Love, will open gates on their 14th year of bringing worldwide attention to the small worker town of Borlänge in the heart of the country. With 50 000 festival goers 2011 Peace & Love is confident of another record year, never straying from their grass root concept of combining world class music with a lineup of influential speakers to raise awareness and to bring a positive change to the world.

This years line-up headlined by Rihanna sees a growing amount of North American acts, including Regina Spektor, Skrillex, Basia Bulat, My Morning Jacket, M. Ward, The Pains Of Being Pure at Heart, heavier acts Clutch, Hatebreed and of course a substantial amount of local artists with international success such as Niki & The Dove, Icona Pop, The Soundtrack of Our Lives, Caviare Days, and many more…

SPEAKERS

Peace & Love have since the very first year in
1999 kept true to the founding mission, to manifest against violence and racism. The main message to festival-goers is to “use your heart and your brain, not just your ears”.

With 2012 edition of speakers to be announced, Peace & Love have for many years brought influential speakers to the festival, with last years speech by Jesse Jackson after a Bob Geldof performance as a prime example, and Malcolm McLaren being another noteworthy speaker at the festival.

PEACE & LOVE HAVANA

Peace & Love who doesn’t describe themselves primarily as a festival, but as an “inspirer of good ideas from the heart of music”, connected through a visit by popular Cuban artist X-Alfonso with the background and the spirit of cultural workers on Cuba. They decided to start a Peace & Love branch in Havana, which saw it’s first festival take place in 2010.

Different conditions of life, different music, different audiences and different languages ??was by many seen as obstacles, but Peace & Love saw it as an immense source of mutual learning and inspiration.

Looptroop Rockers @ Peace & Love Havana 2011 – Photo: studio104.se

With X-Alfonso – also a UNICEF ambassador and curator of Cuban youth music activities – as the artistic director, the festival have now been held three years in the center of Havana, with very low ticket costs so the public can afford to visit the arrangement (20 Cuban pesos, about 1$). Revenues go to supporting cultural projects in Havana and the survival of the festival. Peace & Love Havana 2011 had 17 000 visitors and hosted artists such as Swedish Looptroop Rockers, Familjen and Cuba’s most famous singer/songwriter Carlos Valera. Peace & Love Havana 2012 took place 9-10 March, grew to 25 000 visitors and moved location to the famous ‘El Morro’ fort at the port of Havana. The line-up included Swedish artists Promoe, Timbuktu and again Carlos Valera and naturally X-Alfonso.

THE WORLD OF PEACE & LOVE

Håkan Hellström @ Peace & Love 2011 – Photo: Ryan Garrison

Welcome to the world of Peace & Love – a world filled with love, music, friendship, follies, understanding, diversity and inspiration.

Three friends in Borlänge who had enough of crime, drugs and violence in their environment decided to draw attention to the good of the city while doing something to contribute to a better world. In the summer of 1999 they asked a number of bands to perform for free and to play for a very small audience. The revenues were donated to charity. Peace & Love was born.

Over the years the festival grew slowly, without ever losing touch with its roots or its founding mission. Peace & Love 2011 had 50 000 visitors, 8000 workers and around 650 journalists covered the festival.

Every year Peace & Love gather around a new theme linked to the general message of the festival. 2012 artist line-up is booked by the theme “A New World”.

Around 220 artists and speakers are booked for Peace & Love every year. Some of who have previously participated in the festival are Bob Dylan, Jay-Z, Patti Smith, The Strokes, M.I.A., Deadmau5, Jesse Jackson, Hanoi Rocks, Iggy & The Stooges, Bob Geldof, John Fogerty, Manu Chao, Volbeat and Robyn.

An important part of the festival is the program called Peace & Love Forum. This is the general name of the Peace & Love meeting place for inspiration, discussions, conversations, feelings and messages. Here is where the invited personalities hold speeches, gets asked questions and creates dialogues.

The program includes besides music also art, theater, stand-up comedy, dance and performance art. There is also a private festival for children – the Children’s Peace & Love – that go on for 3 days.

Peace & Love is more than a festival. It is also:
• A festival of classical music, Peace & Lovestrings.
• A charity organization called Peace & Love Foundation.
• A publishing company, record label, management and a booking agency called Peace & Love Artists
• A year-round open cafe in Borlänge, with ecological products, called Cafe Peace & Love.

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