Kreayshawn Reveals New Single and Video for “Go Hard” from Upcoming Album, Somethin ‘Bout Kreay
Empowering Track And Colorful Video Urges People to Stay True to Themselves and Chase Their Dreams
Critical Praise for Kreayshawn:
“Her display of verbal mischief and swagger set her apart.” – Observer
“She’s probably closer than most of us to what future human beings will be like.” – GQ Magazine
“She’s at the center of a new hip-hop generation that pairs reckless creativity with online mythmaking and ignores theold rules about who you should be, what you should wear, and what you can become.” – SF Weekly
“Kreayshawn is a trendsetter in music, fashion, and the Internet and isn’t going anywhere but up.” – CBS News
“Kreayshawn has become a global obsession; she’s anything but boring.” – V Magazine
(New York, NY; Columbia Records; July 24th, 2012) Rapper, videographer, and artist Kreayshawn revealed the first official single and music video for the song “Go Hard” from her forthcoming debut album, Somethin ‘Bout Kreay. The song personifies Kreayshawn’s modus operandi to a tee; stay true to yourself and go hard at chasing your dreams.
Since announcing Somethin ‘Bout Kreay earlier this summer, Kreayshawn has toured Europe, performing at the Hove Festival in Norway, the Rock Werchter Festival in Belgium, the Main Square Festival in France, the Pitch Festival in Holland and the Wireless Festival in the UK. While in the UK, Kreayshawn also celebrated the release of her new collaborative t-shirt with clothing brand A Bathing Ape.
Now back stateside, Kreayshawn is excited to release her new single “Go Hard.” “With this track, I wanted to inspire people to just do their own thing,” says Kreayshawn. Complete with breakdancing furries, fun outfits, and wild animation effects, “Go Hard” makes for a visual feast. “My favorite part about the video is that I always notice something different every single time I watch it. It’s like going on a visual adventure.” The “Go Hard” video is the brainchild of Kreayshawn in collaboration with design based collective Syndrome, who have created stunning videos for the likes of Eminem, Ke$ha and the Black Eyed Peas.
Kreayshawn’s wild child lyricism is brought to life thanks to a full-bodied beat from Boys Noize, who produced a pair of songs on Somethin ‘Bout Kreay. “Working with him was cool, because he’s got a different style than what I’m typically drawn to,” explains Kreayshawn. “He turned out this poppy, 90s-inspired beat with heavy bass and breakdowns, and I’m really into that.”
Watch the video for “Go Hard” here: