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Kendrick Lamar headlining Mass Appeal launch party at SXSW

KENDRICK LAMAR HEADLINING EXCLUSIVE MASS APPEAL LAUNCH PARTY AT SXSW, SPONSORED BY BBC ICE CREAM FEATURING, PUSHA T, BUN B, DANNY BROWN, A$AP FERG, JOEY BADA$$, ROC MARCIANO AND SURPRISED TBA VIPS

MASS APPEAL RE-IMAGINING MEDIA WITH ORIGINAL CONTENT CELEBRATING CULTURAL CREATORS ACROSS MASSAPPEAL.COM, VIDEO CHANNEL, QUARTERLY MAGAZINE, MONTHLY EVENT SERIES AND VISUAL STORIES

Mass Appeal publishes its iconic 52nd magazine issue this March and will bring the noise with an exclusive launch event featuring Kendrick Lamar, Pusha T, Bun B, Danny Brown, A$AP Ferg, Joey Bada$$, Roc Marciano, Alexander Spit at SXSW in Austin on March 15, 2013. The massive artist lineup illustrates Mass Appeal’s respect and regard among hip-hop’s finest. As an official SXSW showcase, the launch event will be held at iconic Austin Music Hall (which last year featured the Dr. Dre and Eminem show).

Hosted by BBC Ice Cream, the launch event will feature a selection of exclusive content from Mass Appeal’s archives and a screening of Jason Goldwatch’s most recent Time Pieces, intimate mini-documentaries celebrating cultural creators. Doors open at 8pm on March 15, 2013. For complete artist lineup and event information, please go to http://massappeal-icecream.splashthat.com/

ABOUT MASS APPEAL

Originally founded in 1996 as a graffiti magazine, Mass Appeal has been reengineered as a dynamic media collaboration featuring video, pictures and words celebrating tastemaker culture (while sticking true to its creative legacy).

Led by Sacha Jenkins, the magazine provides unique and intelligent commentary and provocative perspective into street art and influence, music culture and trends, photography and people.

A collectable icon of cultural history, Mass Appeal features premium, original photography, contemporary design and best-in-class production. Mass Appeal’s video network includes Jason Goldwatch’s Time Pieces, Ill Times and Off The Wall.

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