MOX LAUNCHES ONLINE MUSIC VIDEO CHANNEL WITH HARDWELL, CLAUDE VONSTROKE, 12TH PLANET AND MANY MORE KICKS OFF DURING 2013 WINTER MUSIC CONFERENCE FEATURING THE ‘MOX BUS,’ THE ONLY MOBILE DANCE PARTY IN MIAMI
Featuring Exclusive Live Performances & Content From DJ Crews Such As Revealed, Dirtybird Records, 1605 Music Therapy and SMOG only seen on MOX.TV
MOX, the first online music television platform of its kind, is excited to announce the release of its EDM-focused MOX.TV. The timing is perfect: MOX is officially launching in Miami during Ultra Music Festival and Winter Music Conference, offering up the best exclusive video content across the entire spectrum of dance music (House, Trance, Bass, Techno) and serving as your personal concierge to what’s going down in Miami all week long.
MOX will be invading Miami Music Week from March 20 – 24 and taking its message to the streets – literally – with the MOX BUS. A curated mobile dance party complete with DJ decks, an open bar, and room for 30+ party people, programming on the MOX BUS will feature daily takeovers by some the world’s most sought after DJ crews as they cruise through the streets of SoBe, Downtown and beyond. Fans can experience these unique and intimate events all week on MOX.TV.
Randomly-selected party-goers in Miami will have the opportunity to hang out with the EDM elite on the MOX BUS as MOX captures behind-the-scenes DJ debauchery and exclusive mixes. Those who don’t get to experience VIP access to the bus itself can experience it all on MOX.TV.
WHO’S ON THE MOX BUS:
REVEALED: Dutch icon and #6 DJ in the world-Hardwell-along with his comrades Dannic & Dyro, take us on a Revealed Recordings journey through Miami from their label showcase at Mansion to Hardwell’s main stage appearance at Ultra… and everything in between.
DIRTYBIRD: Seasoned house collective Dirtybird Records take the MOX BUS on a personal excursion around their favorite Miami hangouts hosted by Claude VonStroke and featuring live sets by Claude, Eats Everything, Kill Frenzy, Catz n’ Dogz!
1605 MUSIC THERAPY: Follow European techno legend and 1605 honcho UMEK alongside labelmates Pleasurekraft and Stefano Noferini as they explore dance music’s deeper side while gearing up for their sold-out 1605 label night in Miami.
SMOG: The definitive American bass music crew takes over the MOX BUS featuring live sets from 12th Planet, Flinch, Truth, Clicks & Whistles, and surprise cameos by some of the scene’s biggest names.
“We’ve chosen to work with these and other artists featured on MOX because we believe they represent the future of music,” explained Carter Laren, Co-Founder and self-described “Control Freak” at MOX. “And we’ve chosen to launch in Miami during Ultra and WMC because of the sheer volume of talent and unbridled fan enthusiasm you experience when you’re there. Like most people in Miami that week, we won’t be sleeping much.” What differentiates MOX from other media outlets, Laren emphasizes, is its television-style presentation. “We’re not just another a dressed-up blog. I like to say that we’re what MTV would be if they launched in 2013. And if they played music.”