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Keri Hilson Mary J. Blige Plies Press Releases

ATL beat maker Drumma Boy skillfully adds hard-hitting 808 bass lines explaining his impressive roster of South Eastern hip hop acts Jeezy, T.I. Young Joc, Rick Ross, Paul Wall, Plies, Rocko & Lil’ Jon as well as current hit singles “Put On” for Jeezy & Kanye West and beats for T.I.’s highly anticipated Paper Trail as the classically trained musical prodigy also spends studio time with Akon, Monica, Nelly, Brandy, Keyshia Cole, Mary J. Blige, Raheem Devaughn, Dionne Farris, Keri Hilson and more

ATL beat maker Drumma Boy skillfully adds hard-hitting 808 bass lines explaining his impressive roster of South Eastern hip hop acts Jeezy, T.I. Young Joc, Rick Ross, Paul Wall, Plies, Rocko & Lil’ Jon as well as current hit singles “Put On” for Jeezy & Kanye West and beats for T.I.’s highly anticipated Paper Trail as the classically trained musical prodigy also spends studio time with Akon, Monica, Nelly, Brandy, Keyshia Cole, Mary J. Blige, Raheem Devaughn, Dionne Farris, Keri Hilson and more

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Talent can be defined in a myriad of ways. It can be an innate gift or a learned proficiency but occasionally, it’s a potent mixture of both, which happens to be the case with Christopher Gholson, the southern-reared producer and visionary who goes by the pseudonym Drumma Boy. Born and bred in Memphis, Tennessee, Drumma Boy’s destiny was solidified as a young child with a father who was a professional clarinetist, music professor at the University of Memphis and the first African-American man to hold the 1st chair position in the Memphis Symphony Orchestra. “My dad taught me everything I know about traditional music and had me playing the clarinet at age 5 but it was my mom that introduced me to Curtis Mayfield and 70’s oldie, so my style now is a reflection of all of that, classical, soul and street music.”

By college Drumma Boy had solidified a name for himself and was quickly becoming the most sought-after beat banger in Tennessee. Following in the footsteps of Memphis native and super-producer Jazze Pha (Ciara, Nelly, Ludacris, T.I), Drumma Boy relocated to Atlanta a few years ago after having worked with every major name and independent artist in his hometown. Now the 24 year-old musical prodigy skillfully adds crispy, hard-hitting 808 bass lines with gentle touches of rhythmic change and chord progression to each beat he passionately crafts. He composes thick and textured sounds that take some producers years to perfect. It takes a special kind of artist to rock with him, which explains his impressive roster of hip hop acts that include Young Jeezy, T.I., Kanye West, Nelly, Scarface, Yo Gotti, Eightball & MJG, Young Joc, Slim Thug, Rick Ross, E-40, Rocko, Paul Wall and Lil’ Jon. Drumma Boy is fresh, as in innovative and expressive but more importantly, he’s admirably great at pushing boundaries; taking the art form into new realms of abstraction.

His musicianship is incredible, having the ability to pour passion and conviction into whatever he does. His combination of multi-talent is one of many factors that separate him from the mainstream. His soul is soaked in the eccentricity of vintage Rhythm and Blues and P-Funk. He plays with this dichotomy of yesteryear classics and current trends to concoct sophisticated arrangements that fuse the arrogance of hip-hop with the slickness of R&B. The talented musician has not only fostered relationships with top notch artists such as Outkast, Trick Daddy, Cash Money, Pastor Troy and Killer Mike, but he also understands the importance of connecting with equally gifted writers, instrumentalists and producers like Johnta Austin and Jazze Pha. In 2003, Drumma Boy founded Drum Squad, an umbrella company that encompasses Drum Squad Records & Productions. This businessman on the rise is serious about his craft and professional alliances, forming a powerful movement that is sure to force other producers to step up their game.

The highly sought after rhythm architect is currently enjoying credit for new singles by Young Jeezy’s “Put On” featuring Kanye West which has proven to be one of the summer’s hottest anthems while other recent tracks include “Juice Box” from Gorilla Zoe (Atlantic Records), “Tomorrow” from Rocko (So So Def/Island Records) and “Here I Am” from Rick Ross f/ Nelly (Def Jam Records). This Fall 2008 Drumma will be known as the man responsible for several songs off T.I.’s highly anticipated Paper Trail (Grand Hustle/Atlantic) as well as tracks from Def Jam and multi-platinum recording artist Young Jeezy’s forthcoming album. With a gift to manufacture inimitable sounds the young virtuoso has been recruited into the studio this month with a wide range of artists including Monica, Brandy, Keyshia Cole, Mary J. Blige, Akon, Raheem Devaughn, Slim Thug, Rick Ross, Rich Boy, Keri Hilson, Plies, Dionne Farris and Jagged Edge.

Drumma Boy is famous for making diverse beats that range from rap, rock, classical and pop to soulful R&B ballads and gospel-inspired jams. He is as authentic as a creative artist can be, reading music with an educated ear while possessing the ability to instantly recognize the correct key. In addition to a learned knowledge, there is that burning desire he inherently possesses to win and maintain respect.

“Drumma Boy has a signature sound that can make an average artist sound great…truly he has grown into a “real producer” while some just “make beats” he has taken his sounds from the Hood 2 the Executive Suites and that’s the Bizniss” Jazze Pha

“Drumma Boy is up next!” T.I.

“Drumma Boy is the correct spelling for producer” Young Joc

“It’s clear Drumma has risen quickly to distinguish himself among the upper echelon of hip hop producers. His distinction lays with his classically trained ear along with his signature drum rolls and staggering 808’s.” The Source Magazine

“When you hear one of Drumma Boy’s beats, you don’t just listen. You feel the 808 street bass, symphonic influences, horns and stirring string section. Hard knocking tracks like Young Jeezy’s “I Am the Realist” and “Standing Ovation” and Gangsta Boo’s stammering “Stacks on Deck’ and “Queen of the South” are prime examples of Drumma Boy’s limitless musical originality. Drumma’s present and future are as bright as the sun.” Grip Magazine

“With a penchant for chest-beating percussion and attitude-drenched synths, Drumma and his Drum Squad production unit have built a hefty catalog, including Scarface’s “Recognize,” Boyz N Da Hood’s “Trap Niggaz,” Paul Wall’s “Gimmie Dat,” and most recently, Plies & T-Pain’s “Shawty.” But it was really his work on Jeezy’s first album, “Thug Motivation 101”, that got the industry’s attention.” Scratch Magazine

“Atlanta producer Drumma Boy got his start as a producer and beat writer in his early teens. His mother and father both worked in music and gave him a solid grounding in the fundamentals. A few years go he made the move from Memphis to Atlanta where he began to network with the likes of Outkast and Trick Daddy.” Music Connection Magazine

“”Put On” is the first single from the forthcoming Jeezy album, and it’s a Jeezy track through and through up until the end with epically gothic Drumma Boy synth-twinkles.” Village Voice

“Drumma Boy is an exceptional young talent. Rarely is one able to identify producers who are not only able to create a unique sound with Hip Hop, but R&B as well. Drumma represents the grind. He represents the now. He represents…the future!” Johnta Austin

“Drumma Boy has his ear to the street because his sound is just that!! A very versatile producer and business man, he is hip hop’s “go to” man for a gritty visualistic sound. A producer can only dream of a resume like his.” DJ Drama

“Drumma Boy is one of the most driven producers out of Atlanta, with uniquely different beats.” LeToya Luckett

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Plies Videos

Plies featuring Trey Songz – I’m Da Man video | New Album ‘Definition Of Real’ In Stores Next Tuesday June 10th

Plies featuring Trey Songz – I’m Da Man video | New Album ‘Definition Of Real’ In Stores Next Tuesday June 10th

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Plies Press Releases

PLIES HITS THE ROAD IN SUPPORT OF “REAL”: RAP SUPERSTAR HEADS OUT ON NATIONWIDE PROMO TOUR, INCLUDING VISITS TO U.S. ARMY, AIR FORCE, NAVY BASES; “BUST IT BABY PART 2 (FEAT. NE-YO)” BUSTS INTO TOP 10 AS VIDEO LIGHTS UP BET; “DEFINITION OF REAL” DROPS EVERYWHERE JUNE 10TH

PLIES HITS THE ROAD IN SUPPORT OF “REAL”: RAP SUPERSTAR HEADS OUT ON NATIONWIDE PROMO TOUR, INCLUDING VISITS TO U.S. ARMY, AIR FORCE, NAVY BASES; “BUST IT BABY PART 2 (FEAT. NE-YO)” BUSTS INTO TOP 10 AS VIDEO LIGHTS UP BET; “DEFINITION OF REAL” DROPS EVERYWHERE JUNE 10TH

Big Gates/Slip-N-Slide/Atlantic recording artist Plies has announced a number of major promotional events in celebration of his eagerly awaited new album, “DEFINITION OF REAL.” The collection – which features the top 5 smash, “Bust It Baby Part 2 (Feat. Ne-Yo)” – arrives in stores and at all online retailers on June 10th.

The Fort Myers, Florida-based rapper kicks off a nationwide promo tour this week. The trek will see Plies paying tribute to his many fans in the U.S. military with a series of appearances in association with Army & Air Force Exchange Service (AAFES) and Navy Exchange Service Command.

“Bust It Baby Part 2” is looking like another massive hip-hop hit for Plies. The track is currently bulleting its way up the top 5 at Urban outlets nationwide, while also ascending the top 10 at Rhythmic. What’s more, “Bust It Baby Part 2” is proving a mainstream sensation, coming in this week at #23 on Billboard’s “Hot 100.” The single is set to impact at CHR/Top 40 radio outlets later this month.

The “Bust It Baby Part 2” companion video recently had its world premiere on BET’s Rap City, and was quickly named “New Joint” on the network’s 106 & Park, which also featured a walk-on appearance from Plies. Little more than one week after its debut, the clip is already a “Heavy” rotation favorite on BET, has hit the 106 & Park countdown, and has been added to MTV2. “Bust It Baby Part 2” is also poised to make its FUSE debut on the upcoming edition of No. 1 Hip Hop Countdown.

“Bust It Baby Part 2” is also continuing Plies’ incredible run of blockbuster ringtones. The single is now a top 10 success on Nielsen Ringscan’s “Top 200 Mastertones” ranking.

“DEFINITION OF REAL” also features the blazing street track, “Who Hotter Than Me,” which is currently available at a number of major digital retailers, including the iTunes Stores, Amazon MP3, and Zune Marketplace. The track has just shipped to multi-format radio outlets coast-to-coast. In addition, “Who Hotter Than Me” and its companion video are now streaming on Plies’ official MySpace page, www.myspace.com/plies.

In conjunction with the release of “DEFINITION OF REAL,” Plies is holding a special “Real Things” promotion in which two diamond chains will be awarded to a pair of very lucky fans. The promotion – which will run for three weeks, beginning on the album’s June 10th street date – allows fans to enter for a chance to win either a diamond “Plies Bust It Baby” chain or a diamond “Goon” chain.

Plies – who recently came in at #6 on Forbes’ list of “The Year’s Hottest New Music Stars” – is offering exclusive swag to fans who pre-order “DEFINITION OF REAL” via the Atlantic Records Media Store (located at http://store.atlanticrecords.com). In addition to an immediate MP3 download of “Bust It Baby Part 2,” buyers will receive their choice of a men’s “Certified Goon” t-shirt or a girl’s “Bust It Baby” baby-t.

Just last month, an innovative Plies Fan Club was launched, split into two individual branches for the rapper’s male and female followers – known respectively as the “Certified Goons” and “Bust It Baby” clubs. Fans who sign up at www.pliesworld.com/fanclub will have a chance to score tickets to Plies live shows in their area, get the first look at new videos, photos, and other exclusives. The Fan Club has already proven a great success, with over 1600 females and 800 males joining within the first two days. In addition to his fan club, Plies recently re-launched his own website, www.pliesworld.com.

“DEFINITION OF REAL” arrives hot on the heels of the rapper’s 2007 RIAA gold debut, “THE REAL TESTAMENT.” The album – featuring the blockbuster hit singles, “Shawty (Feat. T-Pain)” and “Hypnotized (Feat. Akon)” – entered the Billboard 200 at #2 upon its release last summer and continues to run strong, coming in this week at #14 on Billboard’s “Top Rap Albums” ranking. In addition, “THE REAL TESTAMENT” has spawned a series of smash hit ringtones, with six tracks from the album currently present on Nielsen Ringscan’s “Top 200 Mastertones” chart.

Plies has also become an online powerhouse, with his hugely popular www.pliesworld.com, www.youtube.com/pliesworld, and MySpace sites. The rapper is currently among MySpace’s top 5 “Top Hip-Hop Artists – Major,” as well as a top 10 on the “Top Artists – Major” and “Top R&B Artists – Major” charts.

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Plies Videos

Plies – Who Hotter Than Me video

Plies – Who Hotter Than Me video from the album “Definition of Real”

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Plies Press Releases

PLIES ANSWERS THE CALL OF THE STREETS; GOLD-CERTIFIED FLORIDA RAP SUPERSTAR BUMPS UP RELEASE OF HUGELY ANTICIPATED SOPHOMORE ALBUM DUE TO WIDESPREAD POPULAR DEMAND; “DEFINITION OF REAL” NOW DUE ON JUNE 10TH; “BUST IT BABY, PART 2 (FEAT. NE-YO)” BULLETS ITS WAY INTO THE URBAN RADIO TOP 40

PLIES ANSWERS THE CALL OF THE STREETS; GOLD-CERTIFIED FLORIDA RAP SUPERSTAR BUMPS UP RELEASE OF HUGELY ANTICIPATED SOPHOMORE ALBUM DUE TO WIDESPREAD POPULAR DEMAND; “DEFINITION OF REAL” NOW DUE ON JUNE 10TH; “BUST IT BABY, PART 2 (FEAT. NE-YO)” BULLETS ITS WAY INTO THE URBAN RADIO TOP 40

Responding to popular demand, Big Gates/Slip-N-Slide/Atlantic recording artist Plies has announced plans to speed up the release of his hugely anticipated new album, “DEFINITION OF REAL.” The collection – which features the hit single, “Bust It Baby, Part 2 (Feat. Ne-Yo)” – will now drop into stores and online retailers on June 10th.

“Bust It Baby, Part 2 (Feat. Ne-Yo)” is blowing up at Urban radio outlets nationwide, where it just bulleted its way onto the airplay top 40. In addition, the single is currently rising towards chart status at Rhythmic. The track’s mainstream success follows the recent underground popularity of the single’s first installment, “Bust It Baby, Part 1.” The single will go on sale this Tuesday, March 25th via all DSPs.

“DEFINITION OF REAL” arrives hot on the heels of the Ft. Myers, Florida-bred rapper’s 2007 debut, “THE REAL TESTAMENT,” which has received RIAA gold certification. The album – featuring the blockbuster hit singles, “Shawty (Feat. T-Pain)” and “Hypnotized (Feat. Akon)” – entered the Billboard 200 at #2 upon its release last summer and continues to run strong, coming in this week at #13 on Billboard’s “Top Rap Albums” ranking. In addition, “THE REAL TESTAMENT” has spawned a series of smash hit ringtones, with six tracks from the album currently present on Nielsen Ringscan’s “Top 200 Mastertones” chart.

Plies is currently featured on the cover of Don Diva Magazine, heralding their partnership on the upcoming “Plies/Don Diva Prison Tour.” Further details of Plies’ historic pairing with the “Original Street Bible” will be announced shortly.

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Plies

Plies Is Back. With his 1st single “Bust It Baby Pt. 2” ft. Ne-Yo off his upcoming album DEFINITION OF REAL in stores JUNE 10th!

Plies Is Back. With his 1st single “Bust It Baby Pt. 2” ft. Ne-Yo off his upcoming album DEFINITION OF REAL in stores JUNE 10th!

“Bust It Baby Pt.2” – Plies ft. Ne-Yo (Audio Links)

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Plies Press Releases

PLIES SET TO RELEASE SOPHOMORE ALBUM LESS THAN ONE YEAR AFTER HIS BLOCKBUSTER DEBUT; “BUST IT BABY, PT. 1” LIGHTING IT UP AT RADIO AS RAPPER REVEALS DOUBLE SINGLE’S SECOND PART; “BUST IT BABY, PT. 2” FEATURES GUEST VOCALS FROM NE-YO; “DEFINITION OF REAL” HITS THE STREETS ON JUNE 24TH ; “THE REAL TESTAMENT” CERTIFIED RIAA GOLD

PLIES SET TO RELEASE SOPHOMORE ALBUM LESS THAN ONE YEAR AFTER HIS BLOCKBUSTER DEBUT; “BUST IT BABY, PT. 1” LIGHTING IT UP AT RADIO AS RAPPER REVEALS DOUBLE SINGLE’S SECOND PART; “BUST IT BABY, PT. 2” FEATURES GUEST VOCALS FROM NE-YO; “DEFINITION OF REAL” HITS THE STREETS ON JUNE 24TH ; “THE REAL TESTAMENT” CERTIFIED RIAA GOLD

Big Gates/Slip-N-Slide/Atlantic recording artist Plies has announced early details of his hugely anticipated new album, entitled “DEFINITION OF REAL.” The collection – which features the buzz track, “Bust It Baby, Pt. 1,” and his first official single, “Bust It Baby, Pt. 2” – arrives in stores and at online retailers on June 24th.

“Bust It Baby, Pt. 1” is already stirring things up at radio and throughout the hip-hop underground. This week, the Ft. Myers, Florida-bred rapper personally presented “Bust It Baby, Pt. 2,” the second installment of the double single – featuring a special guest appearance from Ne-Yo – to radio stations across his homestate of Florida.

“DEFINITION OF REAL” arrives hot on the heels of Plies’ 2007 debut, “THE REAL TESTAMENT,” which has received RIAA gold certification. The album – featuring the blockbuster hit singles, “Shawty (Feat. T-Pain)” and “Hypnotized (Feat. Akon)” – entered the Billboard 200 at #2 upon its release last summer and continues to run strong, coming in this week at #10 on Billboard’s “Top Rap Albums” ranking. In addition, “THE REAL TESTAMENT” has spawned a series of blockbuster ringtones, with a minimum of five tracks from the album present on Nielsen Ringscan’s “Top 200 Mastertones” chart for the last 23 consecutive weeks.

Plies is currently featured on the cover of Don Diva Magazine, heralding their partnership on the upcoming “Plies/Don Diva Prison Tour.” Further details of Plies’ historic pairing with the “Original Street Bible” will be announced shortly.

In other news, Big Gates Records – the label co-owned by Plies with his brother, Big Gates – recently signed its first new artist, marking the rapper’s entry into the music industry’s executive class. An official announcement unveiling Plies’ new protégé will be made in the coming weeks.

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Plies Videos

Trey Songz featuring Plies – Can’t Help But Wait (Remix) video

“Can’t Help But Wait (Remix)” – Trey Songz ft. Plies (Video) – STEP UP 2 THE STREETS SOUNDTRACK in stores February 5th on Atlantic Records

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Flo Rida Plies Press Releases

Atlantic set 2 Step Up 2 The Streets. All star musical companion to upcoming film features Flo Rida’s number one smash, Low featuring T-Pain along with huge hits from Plies and Trey Songz. Soundtrack also features two new tracks from Missy Elliott

ATLANTIC SET 2 “STEP UP 2 THE STREETS” ALL-STAR MUSICAL COMPANION TO UPCOMING FILM FEATURES FLO RIDA’S #1 SMASH, “LOW (FEAT. T-PAIN),” ALONG WITH HUGE HITS FROM PLIES AND TREY SONGZ; SOUNDTRACK ALSO FEATURES TWO NEW TRACKS FROM MISSY ELLIOTT; “STEP UP 2 THE STREETS – ORIGINAL MOTION PICTURE SOUNDTRACK” HITS THE STREETS ON FEBRUARY 5TH

Atlantic Records has announced the release of “STEP UP 2 THE STREETS – ORIGINAL MOTION PICTURE SOUNDTRACK,” the musical companion to the upcoming Touchstone Pictures dance film. Due in stores and online on February 5th, the album features tracks from a number of today’s top artists, highlighted by Flo Rida’s current #1 single, “Low (Feat. T-Pain).” Step Up 2 The Streets is slated to open in theatres nationwide on February 14th.

Along with “Low,” “STEP UP 2 THE STREETS – ORIGINAL MOTION PICTURE SOUNDTRACK” gathers new tracks from a stunning line-up of hip-hop and R&B superstars, including Cassie (who also appears as one of the film’s stars), T-Pain, Enrique Iglesias, and Cupid (see attached tracklisting). Six-time Grammy Award winner Missy Elliott is featured on two brand-new tracks – “Shake Your Pom Pom” and “Ching-A-Ling” – due for inclusion on her eagerly awaited new album, tentatively slated for release this May. Companion videos are currently in production for a number of songs from “STEP UP 2 THE STREETS – ORIGINAL MOTION PICTURE SOUNDTRACK,” with tracks also set to impact at multi-format radio outlets across the country.

“Low (Feat. T-Pain)” is quickly proving the first blockbuster single of the New Year, instantly marking Flo Rida as one of the hottest new voices in hip-hop. The track has just arrived atop Billboard’s “Hot 100,” while also ascending to the #1 position on a variety of other charts, including “Hot Digital Songs,” “Hot Digital Tracks,” and “Hot RingMasters,” and the “Pop 100.” In addition, “Low” remains the #1 best-seller at iTunes, where it has now reigned supreme for seven consecutive weeks.

Furthermore, Flo Rida is also lighting it up at radio, with “Low” currently ranked at #1 at Rhythmic outlets nationwide, The track is also bulleting its way up the top 10 at CHR/Top 40, with countless stations are reporting it as is their #1 most-requested song.

Among the other spotlight tracks on “STEP UP 2 THE STREETS – ORIGINAL MOTION PICTURE SOUNDTRACK” are such explosive hit singles as a remix of Trey Songz’ “Can’t Help But Wait (Feat. Plies)” and Plies’ own “Hypnotized (Feat. Akon).” Both tracks are currently dominating Urban radio, with Songz’ original version of “Can’t Help But Wait” peaking at #1 on the Urban airplay charts and top 10 on the Rhythmic ranking. In addition, “Hypnotized” is now #4 at Rhythmic, having just entered the Urban Top 20. Further, Plies and “Hypnotized” are currently bulleting up the CHR/Top 40 national airplay chart.

* * * * *

Step Up 2 The Streets is the follow-up to the smash hit Step Up, which ignited theaters in August 2006. When rebellious street dancer Andie (Briana Evigan) lands at the elite Maryland School of the Arts, she finds herself fighting to fit in while also trying to hold onto her old life. When she joins forces with the school’s hottest dancer Chase (Robert Hoffman) to form a crew of classmate outcasts to compete in Baltimore’s underground dance battle, The Streets, she ultimately finds a way to live her dream while building a bridge between her two separate worlds.

This coming-of-age dance film stars newcomers Briana Evigan, Robert Hoffman (You Got Served, She’s the Man), Telisha Shaw, Adam G. Sevani and Bad Boy recording artist Cassie, whose “Is It You” is featured in the film and on the soundtrack.

Featuring the directorial debut of award-winning up-and-comer Jon Chu, Step Up 2 The Streets reunites much of the production team behind the original film, including Step Up’s cutting-edge hip-hop choreographer Jamal Sims, who is joined this time by choreographers Hi-Hat (acclaimed as “hip-hop’s high diva of dance”) and Dave Scott (Stomp the Yard). Patrick Wachsberger & Erik Feig of Summit Entertainment produce with Adam Shankman and Jennifer Gibgot of Offspring Entertainment.

For additional information, please visit www.stepup2soundtrack.com and www.myspace.com/stepupmovie.

(COMPLETE TRACKLISTING )

“STEP UP 2 THE STREETS – ORIGINAL MOTION PICTURE SOUNDTRACK”

(ATLANTIC)

Available February 5th

1. Flo Rida – “Low (Feat. T-Pain)”
2. Missy Elliott – “Shake Your Pom Pom”
3. Cherish – “Killa (Feat. Yung Joc)”
4. Plies – “Hypnotized (Feat. Akon)”
5. Cassie – “Is It You”
6. Trey Songz – “Can’t Help But Wait (Feat. Plies)”
7. T-Pain – “Church (Feat. Teddy Verseti)”
8. Missy Elliott – “Ching-A-Ling”
9. Enrique Iglesias – “Push”
10. Cupid – “3-6-9 (Feat. B.o.B)”
11. Bayje – “Impossible”
12. Sophia Fresh – “Lives In Da Club (Feat. Jay Lyriq)”
13. Scarface – “Girl You Know (Feat. Trey Songz)”
14. KC – “Say Cheese”
15. Brit & Alex – “Let It Go”
16. Montana Tucker, Sikora and Denial – “Ain’t No Stressin”