Debuting in 2005 Gucci Mane has become a key member of mainstream Hip-hop. Starting off with Trap House Gucci showed his rapping abilities on songs such as “Icy” with Young Jeezy. Following Trap House Gucci became even bigger with The State vs. Radric Davis, and hit songs like “Wasted,” “Spotlight,” “Bingo” and “Lemonade,” which has been used by rappers Big Sean, Yelawolf and Bun B, just to name a few. The Return Of Mr. Zone 6 continues with Gucci’s Southern-bred Hip-hop, backed by producers Drumma Boy, Southside and Zaytoven.
“Money and the power” begins Gucci in the title track “24 Hours.” Gucci’s delivery is smooth throughout this song, but what really sticks out is the dark-sounding production behind it. Describing a day out of his life Gucci talks about “Bluntin’ like Marley” and “Bein’ like Ice-T.” The comparisons to other musicians, along with his fun delivery, make this introduction song that much more enjoyable.
Gucci enlists the help of Birdman to create the thug anthem “Mouth Full Of Golds” that has one of the most memorable hooks ever. Add humorous lines like “Please pardon me, but I’m passin’ gas” and Birdman’s rhymes, and you’ve got yourself a track that keeps Gucci’s fun delivery going.
“I Don’t Love Her” talks about things that Gucci loves about his women. With an eerie-like organ and xylophone sound and guest appearances by Rocko and Webbie, the song keeps the idea of thug romance in check. The tracks and their title names get better as the album progresses.
“Pancakes” continues the formula of eerie-sounding production, smooth delivery and memorable hooks as Gucci connects the breakfast food with victory. “Patty cake, patty cake, I hop around with pancakes” sings Gucci throughout the chorus. Definitely one of the more catchier songs on the album “Pancakes” showcases Gucci’s creativity. A reference to a classic nursery rhyme, a metaphor between pancakes and victory and a creepy-like beat make this track stick out over other tracks.
Ending with the track “Trick Or Treat” Gucci enlists the help of Slim Dunkin, Wooh Da Kid and Waka Flocka Flame to talk about orange Camaros, AK’s and making a “Stupid horror scene.” Along with its spooky production “Trick Or Treat” seriously sounds like a possible theme song for some horror movie.
Facing charges in late 2010 and also spending some time in a Georgia mental institution Gucci has come through with some very strong tracks and some really great production. Creative synth beats, goofy wordplay and singsong choruses that will get stuck in your head, if you have never been into Gucci and wanted to get into him, this would not be a bad place to start. If you are expecting insightful lyrics or a reflection on his prison sentences, be forewarned: you will not get any of that. You will get brilliant punchlines that, if you are familiar with pop culture icons of the last 21 century, will leave you laughing at Gucci’s wordplay. So, check out Gucci’s latest album and enjoy the tracks. The clever delivery and eerie production will appeal to both Gucci fans and newcomers alike.