Celebrate the Olympics with Free Music from Tiësto, Kaskade, Benny Benassi, Cezar, Jay-J, JES,
Lucas Prata and Serge Devant as Part of the We8 Project
New York, NY: The Olympic Summer Games of 2008 officially begin this Friday on August 8, 2008. In celebration of this international competition and cultural event, 8 of Ultra Records’ artists participated in the We8 project. The We8 project was created to foster cultural and artistic exchange between musicians and artists from around the world and express the global connections embodied in the Beijing 2008 Olympic Games.
The 8 musicians involved with We8 are Tiësto, Kaskade, Serge Devant, Benny Benassi, Jay J, JES, Lucas Prata, and Cezar, who all hail from Ultra Records, an electronic and dance-music label based in New York City. Sponsored by Coca Cola, the We8 project was host to each artist creating a song based upon a provided theme that embodies the spirit of the Olympics. Each song is available completely gratis, as a DRM-free download and ring tone, which work with all devices. The themes were also provided to 8 featured graphic artists in China including Joyn Viscom, MeWe and Wang Xu, who designed artwork for classic style Coca Cola bottles, each artist and their design was paired with the musician who utilized the same theme.
With people from over 50 countries already having participated by downloading the graphics and tunes, We8 is an incredible success by bridging cultures and people around the world.
WE8 Theme: “Global Harmony”
WE8 Bottle Designer: Xiao Xue, from China
WE8 Music: “Global Harmony,” by Tiësto, from the Netherlands
Q: What role does music play in bringing people of different cultures together?
A: “Music is the universal language. Almost everybody loves music and can put their feelings in it. I travel all around the world and, during all the different performances, I meet a variety of people from different cultures. These people give me music from their home country, which is a real influence. I try to integrate these different elements in my sets worldwide.”