Tag: ciroc vodkas

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DIDDY AND CÎROC VODKA PAY HOMAGE TO SINATRA IN NEW AD CAMPAIGN Ol’ Blue Eyes Provides Soundtrack for Ultra-Premium Vodka’s New Spot

DIDDY AND CÎROC VODKA PAY HOMAGE TO SINATRA IN NEW AD CAMPAIGN Ol’ Blue Eyes Provides Soundtrack for Ultra-Premium Vodka’s New Spot

Diddy is bringing the art of “sophisticated celebration” to life on the small screen for the only ultra-premium vodka that truly embodies that spirit – CÎROC.

CÎROC, one of the world’s only vodkas made from grapes, will debut a brand new advertising campaign this week featuring Sean “Diddy” Combs demonstrating the art of sophisticated celebration in a contemporary yet classic manner. Entitled “The Art of Celebration,” the campaign stars Combs with his modern interpretation of the “Rat Pack” celebrating with CÎROC as Frank Sinatra’s renowned “Come Fly With Me” plays throughout.

Shot in black and white at one of Sinatra’s former California homes, the 15- and 30-second commercials depict Combs as a high-spirited host amidst a chic crowd during an impromptu private house party. Combs is serving CÎROC while engaging with his modern-day “Rat Pack” entourage. Combs mingles, dances and jokes during the intimate party, before finally stealing a private moment to gaze into the night as the crowd enjoys a fun-filled evening inside.

“Frank Sinatra is one of my heroes. It was truly an honor to have had the opportunity to use Sinatra’s work and home for this campaign,” said Combs. “He defined sophisticated celebration as a lifestyle a generation ago. I couldn’t imagine a spirit more appropriate for such occasions today than CÎROC, a brand that has become synonymous with celebration.”

The spot represents a continuation of the brand’s commitment to defining “sophisticated celebration,” a concept Combs embodies and cultivates both personally and professionally as a lifestyle and entertainment icon. During the holiday season, the campaign will evolve to focus on one of the most important aspects of sophisticated celebration – safety.

“My friends are important to me,” added Combs. “Whenever we celebrate, I make sure we are celebrating responsibly. I hope that anyone who enjoys CÎROC and enjoys a sophisticated lifestyle does the same.”

-more-

Since announcing its strategic alliance with Combs almost a year ago, CÎROC has been growing significantly in size and continues to garner industry awards. It was recently ranked one of the top ultra-premium vodkas by the New Luxury Institute in their annual Luxury Brand Status Index (LBSI), a survey of wealthy consumers that measures brand prestige. It also won a prestigious Gold Medal at the 2008 San Francisco World Spirits Competition.

ABOUT CÎROC

CÎROC Vodka is made using French Mauzac Blanc and Ugni Blanc grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. This ultra-premium vodka launched nationwide in September 2003. In October 2007, DIAGEO – the world’s largest spirits, wine and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Combs and Sean Combs Enterprises will take the lead on all brand management activities for CÎROC. CÎROC, 40% Alc./Vol. (80 proof), is imported by DIAGEO. Celebrate Life Responsibly.

ABOUT SEAN COMBS

SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean “Diddy” Combs was declared “One of the Most Influential Businessmen in the World” by TIME Magazine and CNN. Combs, 37, oversees one of the world’s preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and fragrance.

ABOUT DIAGEO
Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business and industry leader in promoting responsible drinking, with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com

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CIROC VODKA RANKED AMONG THE TOP THREE ULTRA PREMIUM VODKAS BY THE NEW LUXURY INSTITUTE

CIROC VODKA RANKED AMONG THE TOP THREE ULTRA PREMIUM VODKAS BY THE NEW LUXURY INSTITUTE

Survey, Conducted Among High Net Worth Consumers, Revealed in the Wake of Sean “Diddy” Combs Groundbreaking Strategic Alliance with Ciroc Vodka

NEW YORK, NY (December 10th 2007)–High net-worth American consumers ranked Ciroc vodka as one of the top three premium vodkas in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York based Luxury Institute. Grey Goose and Jewel of Russia were among the other top three premium vodkas.

“I’m not surprised by the results of the survey. I could tell the first time I tasted Ciroc that it was different, that it was smooth, that it defined luxury,” said Combs.

“Industry executives and consumers alike are aware of the intense competition among brands in this category,” said Milton Pedraza, CEO of the Luxury Institute. “Our impartial surveys are conducted with independent panels that are weighted to reflect national results, and the results are tabulated by external analytical experts. This ensures a level of transparency and objectivity that has earned us the trust of the consumers, the industry and the media. We strive continuously to earn and reinforce the trust that allows us to facilitate a constructive dialogue between wealthy consumers and luxury brands via our ratings surveys.”

In October Diageo announced a groundbreaking strategic alliance between Combs and Cîroc vodka. Ciroc is a division of Diageo, the world’s leading, spirits, wine and beer company. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Combs.

When Diageo first approached Combs, he considered introducing his own vodka line but after looking through a portfolio of the company’s brands, the self-described vodka drinker was “blown away” by Ciroc, a unique vodka infused with exclusive French grapes.

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,760 wealthy American consumers, with an average income of $346K and average net worth of $3.8 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

Following are the 16 premium vodkas that were rated (in alphabetical order)

1. 42 Below

2. Absolut

3. Belvedere

4. Chopin

5. Ciroc

6. Grey Goose

7. Hangar One

8. Jewel of Russia

9. Ketel One

10. Level

11. Skyy 90

12. Stolichnaya elit

13. Van Gogh

14. Vox

15. Wyborowa

ABOUT CÎROC

Cîroc is made from exclusive grapes that are harvested late in the season when temperatures are colder, distilled five times and cold fermented, providing a crisp, clean taste and citrus nose. Cîroc was launched in Chicago, New York, Atlanta, Los Angeles, San Francisco and Miami in March 2003 and nationwide that September. Cîroc, 40% Alc./Vol. (80 proof) is imported by Diageo.

For more information on Cîroc, please visit www.Ciroc.com

ABOUT THE LUXURY INSTITUTE

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices.

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Combs, Diageo Announce Groundbreaking Strategic Alliance, 50/50 Profit Split Where Diddy Leads in Brand Management of Ciroc Vodka

Combs, Diageo Announce Groundbreaking Strategic Alliance, 50/50 Profit Split Where Diddy Leads in Brand Management of Ciroc Vodka

NEW YORK, Oct. 24 /PRNewswire-FirstCall/ — Diageo, the world’s leading, spirits, wine and beer company, today announced a groundbreaking strategic alliance between Sean “Diddy” Combs and Ciroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Combs.

“Sean Combs has a proven track record of developing high-end brands and we expect his alliance with Ciroc to follow suit,” said Debra Kelly-Ennis,

Chief Marketing Officer, Diageo North America. “We are confident that Sean and his team are the right partners to further enhance the luxury profile of Ciroc.”

As part of the new alliance, Combs will take the lead on brand

management decisions, including marketing, advertising, public relations, product placement and events.The groundbreaking alliance with Ciroc, one of the world’s only vodkas made from grapes, will focus on the “art of celebration,” a concept Combs embodies and cultivates both personally and professionally as a lifestyle and entertainment icon. A major component of the initiative will be the commitment to promoting responsible decision-making when it comes to drinking.

“It is an honor and a privilege for me to partner with Diageo on this venture,” said Combs. “I pride myself on the company I keep and will only work with the best. My extensive track record as a brand builder ranges from cultivating music careers and creating a lifestyle fashion brand, to launching two signature fragrances and producing a hit television show –all of which have given me the necessary skills needed to establish aluxury brand. I am confident that this alliance with Ciroc will be a success.”

ABOUT SEAN COMBS

SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean “Diddy” Combs was declared “One of the Most Influential Businessmen in the World” by TIME Magazine and CNN. Combs, 37, oversees one of the world’s preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and fragrance.

ABOUT DIAGEO

Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO)and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com . Celebrating life, every day, everywhere, responsibly.

ABOUT CIROC

Ciroc is made from exclusive grapes that are harvested late in the season when temperatures are colder, distilled five times and cold fermented, providing a crisp, clean taste and citrus nose. Ciroc was launched in Chicago, New York, Atlanta, Los Angeles, San Francisco and Miami in March 2003 and nationwide that September. Ciroc, 40% Alc./Vol. (80 proof) is imported by Diageo.