Press Releases




What the industry is saying about Termanology:

“Term has a unique desire for the culture because he touches the issues that I can relate to as a TRUE HIP-HOP HEAD..his flows are nice, and he stays creative with his subject matter…he even speaks for me and not every new MC comin’ up can do that.” – DJ Premier

“Termanology puts the MC back in MC’ing, he’s a breath of fresh air in this dirty game.” – Bun B

“Termanology shows he could be a leader of the new school” – The Source Magazine

New York, NY – Massachusetts-bred; New York-based rapper Termanology has now finished his official debut album Politics As Usual. One of this year’s most anticipated albums; it drops September 30th, 2008 through a joint venture between Term’s own ST. Records and Indy powerhouse Nature Sounds. Termanology’s debut merges the best of both worlds for all Hip-Hop fans, as its meshes classic boom-bap production from a virtual who’s who list of production royalty; DJ Premier, Hi-Tek, Pete Rock, The Alchemist, Havoc, Buckwild, Nottz and Large Professor all provide tracks, with Term’s lyricism, swagger and bravado.

Growing up in the streets of the post-industrial, predominantly Latino city of Lawrence, MA, the half-white, half-Puerto Rican MC transitioned from silly freestyles at age nine to full-fledged records by 15. Constantly traveling between Boston and New York to pursue his music business dream, Termanology released his first 12-inch in 2002. Through his alliance with influential mixtape DJ (and fellow Massachusetts native) Statik Selektah, Term began earning the respect of Boston’s Hip-Hop scene with several highly acclaimed 12″ singles.

At the onset of 2006, Term caught his big break when legendary producer DJ Premier, whom he met three years earlier, finally blessed him with one of his signature, scratch-laden beats. “Watch How It Go Down” instantly became an underground classic and Termanology appeared on Hip-Hop’s international radar. The conscious hood anthem garnered the earnest MC tons of praise, landing him in The Source’s “Unsigned Hype” and XXL’s “Show and Prove” columns.

Since then, Termanology has quickly climbed the industry ranks with his Hood Politics mixtape series and continued collaborations with DJ Premier and other big name producers. Term’s hard work resulted in a joint venture deal with Brooklyn-based label Nature Sounds, which he signed in late 2007. “I decided to go the Indy route to have total control of everything related to my project,” Term explains.

Nature Sounds is quickly becoming the indy home for classic hip-hop. During the last couple of years the label has released projects by several artists that include hip hop cult icon MF DOOM, Wu-Tang’s Masta Killa (Made In Brooklyn), the debut album from Havoc of Mobb Deep (The Kush), most recently, Pete Rock’s latest (NY’s Finest).

Term has already set things in motion for his debut, Politics As Usual, with the recent leak of the LP’s buzz-single, How We Rock,” which has the Internet buzzing and features Term rocking with two of Hip-Hop’s most beloved individuals, Bun B and DJ Premier (who produced “How We Rock”). Term has also shot a video for “How We Rock” and the video will be released to the masses shortly.

Tracklisting and credits for Termanology’s “Politics As Usual”:

1.) Its Time (Produced by Easy Mo Bee)
2.) Watch How It Go Down (Produced by DJ Premier)
3.) Respect My Walk (Produced by Buckwild)
4.) Hood Shit f/ Prodigy of Mobb Deep (Produced by The Alchemist)
5.) Float (Produced by Nottz)
6.) Please Don’t Go (Produced by Nottz)
7.) How We Rock f/ Bun B of UGK (Produced by DJ Premier)
8.) Drugs Crime & Gorillaz f/ Sheek Louch & Freeway (Produced by Nottz)
9.) In The Streets f/Lil Fame of M.O.P. (produced by Hi-Tek)
10.) So Amazing (Produced by DJ Premier)
11.) Sorry I Lied (Produced by Large Professor)
12.) We Killin Ourselves (Produced by Pete Rock)
13.) The Chosen (Resurrecting The Game) (Produced by Havoc)

Hi-Tek Videos

Hi-Tek – Kill You video featuring Push! Montana

Hi-Tek – Kill You video featuring Push! Montana

Hi-Tek Interviews

Hi-Tek: Ryder Music Interview

Hi-Tek: Ryder Music Interview by Todd Davis

Tony Cottrell, or as he is professionally known, Hi-Tek, is a Cincinnati, Ohio based music producer, who is solely responsible for crafting an array of stellar tracks for an elite list of Hip-Hop heavyweights. The son of singer Willie Cottrell, of the Willie Cottrell Hi-Tek Reflection Eternal InterviewBand, Hi-Tek is very much an artist in his own right, with a series of three successful solo albums, the most recent being his just released Hi-Teknology 3, as well as his offshoot project, Reflection Eternal, a collaborative effort with wordsmith, Talib Kweli.

MVRemix recently touched based with Tekzilla to discuss his latest endeavor, which features contributions from; Raekwon & Ghostface Killah {‘My Piano’}, Young Buck & (the) Outlawz {‘God’s Plan’}, the above mentioned Kweli {‘Time’}, Little Brother {‘Step It Up (Remix)’}, Kurupt {‘Back On The Grind’}, in addition to singers Estelle {‘Life to Me’} and Jonell {‘Know Me}…

MVRemix: How does this new CD measure up to your first two solo records?

Hi-Tek: I think this one (is) a lot more…Well, not a lot more, (but) I think I experimented a little more on this one. Even as far as production, and as far as the artists I chose.

MVRemix: It’s been subtitled ‘Underground’ – How come?

Hi-Tek: Well actually, underground was…What’s the word? Underground was a title that I didn’t necessarily choose for this album. It was a brief talk between me and the record label before I actually even started on the album, and they kinda stuck that in there. I didn’t really agree with that, so the actual name of the album is just Hi-Teknology 3. Underground was something we talked about, and they kinda ran with it. But, it still kinda fit the script. Meaning, you know, the approach was to do a lot more underground up ‘n’ coming artists for this album.

MVRemix: Yeah, I did notice that there are a lot less commercially viable acts on Hi-Teknology 3 – Was this a conscious decision you made even before going into this album?

Hi-Tek: Yeah, every project I do has a conscious decision. So, I’m never going in like blindfolded, Ya know? I just always try to strategize around with what I have to work with.

MVRemix: Take me back – How did it really all begin for Hi-Tek?

Hi-Tek: It began (for me) when I was like about 7, (or) 8 years old, when I first heard ‘Planet Rock’ by Afrika Bambaataa. I was…We had just moved from like the suburbs to the projects, and that’s when the breakin’ scene was big. It was really, it was hitting the city…It had hit the city, and the ghettos really (was) where they really embrace Hip-Hop, and where it was really, really going down. They always loved to dance and breakin’ was just a big thing, and just really brought a lot of people together. And, ever since then, man, I’ve been involved in Hip-Hop and music in general. But, I would say that’s from the Hip-Hop standpoint. But, from the music standpoint, I was born into that. My father, he had a group, and they…I used to be like in the band practices sometimes, and he always played good music around me. So, I always had the music around me.

MVRemix: You mention both your father and the legendary Afrika Bambaataa. But, growing up, who else influenced you to do what you do today?

Hi-Tek: I’d have to say my mother most of all. She always supported me, even when I was breakin’, when I was like 7 or 8, running around these streets and, you know, trying to get in the clubs. You know, when you a group, we even had a lil’ manager back in the day, and a lot of times we would have to go into clubs and I would have to be with people that wasn’t necessarily family, and she just always would screen certain people, and she always supported me. She never held me back. So, she’s like my biggest inspiration.

MVRemix: Being that your dad was already a musician and knew first-hand about the business, was he more-so for or against you becoming an artist?

Hi-Tek: I definitely think, man, he was against it more so than with it, ‘cause he really didn’t pay attention to it. I think it just comes from maybe his thing really not working out when they was doing it. And, at the time when I really was telling him how serious I was about doing it, I had had my first son and I didn’t have a job, and he just was, kinda, instead of encouraging me, he just was like, “Don’t depend on the music. Don’t use this as your only outlet.” To me, I didn’t want to hear that. I didn’t want to hear none of that. So, I didn’t really take it as a negative hold back. I just used it as a positive and kept doing it.

MVRemix: So then, when exactly did it go from being a hobby to your actual profession?

Hi-Tek: In 1990…’bout ’96. A group that I was producing for out of Cincinnati called Mood, M-double O-D, they basically got a deal with TVT Records, and I was partially the reason why they got the deal because I produced the record that got them noticed. The beat was crazy! We were doing our thing. We had shot an underground video. And from there, man, like by me not being in the group, it was actually a plus because they signed basically the worst contract they could ever sign. I was just grateful that I wasn’t in the group, and I was just basically 50% of the production side. When I got my first check from that, I used to run back and forth to New York and I didn’t know anything too much about the business. I used to read books on the music business, just learning, and basically when I got my first check for a beat, man, it was just like, “I could do this!”

MVRemix: How do you describe the style of music that you create?

Hi-Tek: I describe it as high tech. That’s why they call me Hi-Tek! That’s been my thing, my whole (thing), ever since I (first) called myself Hi-Tek. It’s always been that approach – (Me) just trying to be high tech.

MVRemix: So your moniker actually derived from your sound?

Hi-Tek: Yeah, yeah. Music came first. (It) produced the name from trying to be original and complicated with the music. (I would) try to be different. That’s how I came up with Hi-Tek. And also, my friend actually gave me that name. A guy, one of my mentors, that put me on the turntables and taught me how to deejay and scratch. He would call me Hi-Tek ‘cause I was always the youngest. I mean, everybody I hung with was at least 4 or 5 years older than me, but the way I learned so fast and just caught onto things, he just was like, “Man, you Hi-Tek, lil’ Hi-Tek!” And, it just stuck with me.

MVRemix: What has been the key to your success?

Hi-Tek: Just staying humble and respecting other artists, and respecting music in general. (Always respecting) the greatest artists that ever came, because it’s, like, really nothing that we’re doing now that hasn’t been done before. It’s just kinda doing it in a different way. So, you gotta just stay original and just constantly listen to different genres of music and respect the musicians.

MVRemix: Outside of music, is there anything else that you’d like to branch out and pursue?

Hi-Tek: Yeah, I mean, besides music I’ve just been really just trying to get my life right and my money right just by making great investments from the accomplishments that I got out of music. So, you know, like, real estate, and eventually I’ll (come) full circle (and) I wouldn’t have to totally depend on music. So, I would…After I make sure I’m established as a human being without music, I would start my own record label.

MVRemix: Now you are also a staff producer with Dr. Dre’s Aftermath Entertainment – How did this connection come about?

Hi-Tek: Well, Dre is a very established, well respected perfectionist, man. He’s…I mean, he’s been in the game, like even he’s one of my biggest inspirations like (back) when I heard ‘Planet Rock’. I mean, also you had on the West, ‘cause you had, like, World Class Wreckin’ Cru Dr. Dre, and that was like one of my favorite records, too — Dr. Dre ‘Surgery.’ So, like Dre, to me, is one of my biggest inspirations from the way he re-invent himself. And basically, I hooked up with Dre, this was after Reflection Eternal, Black Star (and) all of that, and even Snoop, I had hooked up with Snoop on a whole separate note, before I hooked up with Dre. And, Dre heard my beat CD through WC. WC for some reason, or somehow, he got a-hold to it and heard the beats and wanted to hear more from me — And, ever since then (we’ve worked together). Actually, like the first track I did with Dre, he rapped on it. He rapped on my track, (and) a lot of people don’t know that. That’s the first track, and that was crazy! It was a song called ‘Hollywood’ I did.

MVRemix: So, does that mean that you are actually involved in most all of Aftermath’s releases?

Hi-Tek: Yeah, it’s more like 90% of projects. Certain projects they have their own vision (for already). Like him and Eminem, they usually go in and do what they do ‘cause Em is a producer in his own way, in his own right, too. And, it’s like 90% of the projects (though) I’m involved in. He kinda let me do my thing and do me, and I just try to bring some of my best work forward.

MVRemix: Speaking of Dre and Aftermath, is there any light that you can shed on the oft delayed, long overdue, and super secret forthcoming Detox opus?

Hi-Tek: Well, like I said, I just try to bring my best work forward and at the end of the day I’m just following Dre’s lead. And, he really…I guess, in his mind (knows) when it’s gonna come out and when it’s done. I really don’t know that much about it as far as…Well, I shouldn’t say that I don’t know much about it, but I don’t have that much say so into when it’s done. That’s Dre’s project! I just try to fit in where I can get in at.

MVRemix: With that being said, you definitely will/do have some involvement with Detox though?

Hi-Tek: Yeah, most definitely!

MVRemix: You are also working with a new R&B vocalist, Dion, through your association with Aftermath Entertainment, correct?

Hi-Tek: Yeah, that’s something for the future. Dion’s an artist that I worked with for the last four years. I groomed him. I actually met Dion through a talent search, and just involved him with a lot of projects that I was doing. Actually, the prize for winning the contest was to work with me and sign a deal with Hi-Tek productions. And Dion, once I started working with him, he just fit into the whole Hi-Tek movement. It took awhile, but it started working out.

MVRemix: Are you happy with the current state of Hip-Hop music?

Hi-Tek: I’m always, you know, I’m not gonna say always happy with it, but, I mean, like I said in the beginning of the interview, like I’m trying to be, like, a Dre, where I constantly re-invent myself. I may not be necessarily happy with Hip-Hop right now, so it just allows me to fall back and stay in the lab until my calling comes again, and just try to constantly re-invent myself. Because at the end of the day, it’s always gonna be a time where you don’t like something when you get older, ‘cause even when I was doing my thing and Hip-Hop was young, 10 years ago or whatever, 15 or 20 years ago, my mother and a lot people just didn’t understand it and we pushed it on ‘em. And now, look at Hip-Hop now! So, it’s like I just look at it the same way. I’m getting older and they gonna judge me and they want Hip-Hop to be a certain way, but I don’t think we gonna change what’s gonna naturally evolve out of this.

MVRemix: To date what has been your personal greatest Hip-Hop moment?

Hi-Tek: I don’t know, man. I just really get a good feeling out of when I hooked up with people who I wouldn’t normally hook up with, like when I hooked up with Dre and Snoop. Well really, when I hooked up with Snoop and then I hooked up with Dre. It just was, like, my music reached out to the West Coast – I didn’t never think that was gonna happen. And, then one time Snoop came to Cincinnati to work with me in my small one room studio, and it just was like, “Man!” I just couldn’t believe it. And, it was just a big plus. Everything I’ve done to this point (has) been a big plus. Like, I’m a fan first and foremost. I just try to play my part, and a lot of my dreams have come true up until this point. So, I’m still living it, man.

MVRemix: What is your current 5 to 10 year plan in this business?

Hi-Tek: Man, I just see myself as an executive. A person in the music (business) that really means a lot to other up ‘n’ coming artists, and just being real inspirational to everybody that’s trying to do this music thing.

MVRemix: And finally, are there any future plans for you to reconvene in the lab with Talib Kweli to record and release that highly anticipated Reflection Eternal sophomore record?

Hi-Tek: Yeah, Yeah, it’s going down! We’re just…We’re hashing out all the business and logistics, just to make sure we comfortable to make sure we get this album to the people the right way.

MVRemix: It still sounds a little premature in the making, but is there anything special that you are looking to do with the next Reflection Eternal LP?

Hi-Tek: Yeah, man, I just think fans and people in general just really want to see us work together again, and want to hear that sound again. We left the game at a standstill when we didn’t drop another album, so it’ll be a (breath of) fresh air for us and the people.

MVRemix: Any parting words?

Hi-Tek: Man, just…I just want to thank all my fans and anybody who take the time out to read this interview. And, I want to encourage everybody to support my project instead of downloading it for free. Go buy the album, enjoy the cover and the credits, along with the music!

Original Hi-Tek Interview

Hi-Tek Press Releases Videos

Hi-Tek – Ohio All Stars video featuring Cross, Showtime, Mann & Chipp The Rippa

Hi-Tek Ohio All Stars video

Featuring Cross, Showtime, Mann And Chipp The Rippa Off Of ‘Hi-Teknology: 3’ In Stores Now.

Press Releases

Hi-Teknology 3 / Tracklisting

DJ Hi-Tek - Hi-Teknology 3

Press Releases







New York, NY – Out of the spotlight for nearly 2 years, Cassidy, described by Grammy winning, multi-platinum selling artist Kanye West during a recent appearance on BET’s Rap City, as “one of the elite rappers in the game right now”, returns with the release of B.A.R.S – The Barry Adrian Reese Story today on Full Surface/J Records. The album’s lead single, the celebratory, club motivating “My Drink N’ My 2 Step” is currently Top 10 on the R&B Mainstream Chart and #12 on the Rap Chart. The accompanying video has been on BET’s 106 & Park countdown for the past 3 weeks with a peak position of #2. Cassidy is scheduled to perform his hit “My Drink N’ My 2 Step” on both BET’s 106 & Park and MTV’s TRL on 11/8.

B.A.R.S. is by far one of Cassidy’s most personal and musically compelling albums to date as he touches on the various topics that have made headlines in recent years. From the manslaughter charges to the near fatal car accident, tracks like “Innocent (Misunderstood),” “Celebrate (featuring John Legend),” and “Leaning on the Lord,” shed insight and display a new perspective from the 24 year-old Philadelphia native’s life.

Producers Swizz Beatz, Nottz, Hi-Tek and more help maintain the true essence of classic hip-hop with head-nodding beats, complemented by Cassidy’s spit-fire and boastful lyrics, highlighted on standout tracks “Damn I Miss The Game,” “I Get My Paper” and “Cash Rules (featuring Bone Thugs and Eve).”

With over 20,000 entries for Cassidy’s Rap Battle Contest, winner Elton Gatling, a.k.a Lil’ Chugga from Columbia, Tennessee, makes his national recording debut on “Shut ‘Em Up.” This bonus track, featuring Cassidy, Drag-On and Larsiny Family, will only be available on the limited edition connected CD version of B.A.R.S.

Having built a reputation as one of the illest freestyle battle rappers, the Philadelphia-born Cassidy transcended the street battles and emerged as one of the hottest new rappers when his 2004 debut album Split Personality, featuring R. Kelly on the smash single “Hotel,” entered at #1 on Billboard’s R&B Albums chart and peaked at #2 on the Top 200 Albums chart. Keeping his street cred intact, Cassidy’s 2005 gritty follow-up album (and the first ever hip-hop dual disc) I’m A Hustla, debuted at #5 on the Top 200 Albums chart and spawned the hit “I’m A Hustla,” cited by as “one of the biggest records in rap” that year. With over a million sales, “I’m A Hustla” also became one of the highest selling master ringtones prior to the official RIAA certification launch in June 2006.