by Hugo Lunny
The now more infamous than ever Source magazine broke Lonnie Rashid Lynn, otherwise known as Common (formerly Common Sense) in the early 1990’s through featuring him in their Unsigned Hype column. Relativity soon after took him on a whirlwind ride that would later end up having him known for formerly loving “H.E.R.” before transporting him over to MCA.
But through several albums, Common, though extremely respected didn’t receive the sales success he deserved.
In 2004, rumours spread and then were confirmed that Common was working with his old friend and 2004 “It” rapper, Kanye West. It wasn’t until 2005, however, when Common put out “Be” that his hard work finally paid off.
Still reaping the rewards earned by his largest album sales to date, Common continues to tour and is now expanding his creative endeavours to the clothing and children’s literature markets.
Original Article (extended)