P. Diddy Puffy Videos

Diddy – Unforgivable video

P. Diddy – Unforgivable video

Press Releases

B5’s sophomore Cd “Don’t talk, just listen” in stores today

First Single “Hydrolics,” Is “Most Downloaded” on with more than 940,000 views

Group to perform “Hydrolics” this week on BET’s 106 & Park with Bow Wow

New York, NY – September 11, 2007 – Sean “P. Diddy” Combs’ B5 have announced the release today of their highly anticipated sophomore CD, “Don’t Talk, Just Listen.” The follow-up to their 2005 self-titled debut, the CD features tracks with more mature subject matter while not losing sight of the group’s teen roots. “Hydrolics,” the high-energy first single from the set, features Bow Wow and is heading into the top 20 on Billboard’s Top R&B Airplay Chart, while the accompanying video clip has become a phenomenon on the Internet with more than 940,000 views on and 1.7 million myspace views. The video was “Most Downloaded” on in its first week.

The B5 Dance Contest on has been creating further excitement on the Internet for B5, along with their being chosen as a nominee for the AOL “Breakers” Campaign. Voting for AOL Breakers ends this month.

On “Don’t Talk, Just Listen,” B5 try their hand at songwriting on a few tracks, with the help of super-producers such as Bryan Michael Cox, Mario Winans, Soul Diggas, Danja, Blaze, The Underdogs, Insomoniax, and Mischke. The CD is executive produced by Sean “P. Diddy” Combs, Kevin Wales, and Harve Pierre.

B5‘s 2005 self-titled debut CD made an impressive debut at #19 in its first week of release on the Billboard 200 and also entered at #11 on the Billboard Top R&B/Hip-Hop Albums chart. The debut gave us the hit singles “All I Do” and “U Got Me,” which peaked at Radio Disney at #9 and hung on the BET “106 & Park” Top 10 for weeks!

The Atlanta-based Breeding brothers – Dustin, Kelly, Patrick, Carnell, and Bryan Breeding – merge the old school flair, finesse, and energy of the Jackson Five with the modern day pop appeal of N’Sync. Ranging in age from 13 to 19, B5 are known for their flawless harmonies and high-energy stage shows – complete with tight choreography and acrobatics. Further expanding their fanbase in 2006, B5 appeared on the 4x platinum “High School Musical” soundtrack with the song “Get’cha Head in The Game.” “Get’cha Head in The Game” went from #100 to #23 on the Billboard Hot 100 in its second week of release.

B5 spent this summer traveling across the country on a 30-city bus tour sponsored by the Russ Parr Morning show and packed the house in every city. The tour also featured Young Berg and Huey.

Look for B5 on BET’s “106 & Park” this week performing “Hydrolics” with Bow Wow.

Keyshia Cole Press Releases

Keyshia Cole – Just Like You – September 25th

Keyshia Cole
Geffen Records



R&B songstress, Keyshia Cole, is set to release the follow up to her platinum-selling, debut The Way It Is with Just Like You on Geffen Records with a release date of September 25th, 2007.

The Benny Boom-directed video for the first single, “Let It Go,” featuring Missy Elliot and Lil’ Kim, shows the Oakland native’s party side with the fun-infused Missy Elliott produced track.

Since her last album release Keyshia Cole has been busy diversifying her career. She has a starring role in the upcoming MTV film “How She Moves,” and is currently working on season two of her BET reality show called “The Way It Is 2” which is Executive Produced by Keyshia and her manager Manny Halley.

Keyshia is all set for the promotion of Just Like You putting the final touches on a multi-city House of Blues tour.

Keyshia’s 2005 release of The Way It Is achieved critical acclaim from a slew of major media outlets including:

USA Today – “…Cole separates herself from the average R&B/pop diva, as she makes you feel her heartbreak without the histrionics.”

People – “[Keyshia Cole] shows that she is more than just a pretender on the thrown”

Billboard – “Keyshia proves that she is the real thing on this attention-commanding debut”

Rolling Stone – “Cole serves up grit beyond her years”

Her recent appearance on P. Diddy’s hit single “Last Night,” has already garnered award nominations from The Bet Awards and the upcoming Teen Choice Awards and is sure to receive more nominations with her confident 70ish vocals on the track.

Press Releases

Screamfest 2007 makes history


SCREAMFEST ’07, one of this summer’s hottest concert series, hit an all time high last night at Madison Square Garden in New York City, as the tour’s stars made music history with several over the top performances from some of today’s musical giants. SCREAMFEST ’07 has successfully proven to be a much needed injection of pure energy and enthusiasm among music fans.

The New York City show made music history last night, as very special and surprise guests took the stage throughout the evening. New comers Maleek and Yung Berg kicked off the night’s festivities. The magic started when P. Diddy made a stellar cameo during Yung Joc’s performance of “It’s Goin’ Down.” During Ciara’s second set, the songstress brought out 50 Cent for their song “Can’t Leave Him Alone.” The night’s pinnacle performance was during T.I.’s second set and the last set of the evening. The King of the South solidified his throne and proved he was King of New York by bringing out Jay Z, Kanye West, 50 Cent, P. Diddy, Wyclef Jean, and Swizz Beatz.

The tour is now in its sixth installment in the critically acclaimed SCREAM TOUR concert series that has, in the past, featured everyone from Ne-Yo to Bow Wow, Chris Brown to Omarion. The SCREAM TOUR has built a reputation for bringing together the best of the best in the worlds of rap and R&B to rock the house “LIVE” for one unforgettable night for thousands of urban youth across the country. Throughout its history, the SCREAM TOUR concert series has entertained over one million fans. This summer, SCREAMFEST ’07 has continued to build on the incredible legacy that has made the SCREAM TOUR a household name among youth.


August 23rd Philadelphia, PA Wachovia Spectrum
August 24th Baltimore, MD 1st Mariner Arena
August 25th Greensboro, NC Greensboro Coliseum
August 26th Atlanta, GA Philips Arena
August 29th Denver, CO Coors Amphitheatre
August 31st San Jose, CA HP Pavilion
September 1st Los Angeles, CA Gibson Amphitheatre
September 2nd Los Angeles, CA Gibson Amphitheatre

About SCREAM Star Entertainment
SCREAM Star Entertainment is a multi-dimensional, artist development, entertainment brand driven by content and focused on the youth ages 13-25. It is dedicated to maximizing its relationship with the elusive teen market through its current programs, platforms & plans; including: SCREAM TOUR CONCERT SERIES, SCREAM STAR RECORDS, R U THE NEXT SCREAM STAR?, SCREAM STAR RADIO, SCREAM STAR MAGAZINE AND THE SCREAM STAR FOUNDATION.

About BET
BET Networks is the leading provider of media and entertainment for African Americans and consumers of Black culture on a global basis. The primary BET cable network reaches more than 85 million households, and can be seen in the United States, Canada and the Caribbean. BET Networks is the preeminent entertainment brand serving African Americans and consumers of Black culture on a global basis.


Jay-Z and T.I.
Kanye West, Jay-Z and T.I.
Jay-Z, Kanye West, Diddy and 50 Cent
T.I. and 50 Cent
Kanye West Diddy and 50 Cent
50 Cent and Kanye West

50 Cent and Ciara
50 Cent and Swizz Beatz
50 Cent and Ciara

P. Diddy Press Releases Puffy

Sean “Diddy” Combs isn’t giving up on women.

Sean John Gives Women’s Wear Another Try

The hip-hop mogul is in the news for his personal drama with ex-girlfriend Kim Porter, and his company Sean John has had difficulties in women’s apparel in the past. But Combs is preparing several major launches in the women’s category, beginning with the introduction of his fragrance with the Estée Lauder Cos., Unforgivable for Women, which will begin rolling out in October and is expected to top $45 million in the U.S. in its first year. Meanwhile, on the apparel end, Combs will introduce Sean John junior sportswear this coming holiday after a soft launch for spring.

Sean “Diddy” Combs

In apparel, it’s a case of try, try again for Combs. The holiday introduction will be his second official attempt at launching a women’s collection. His contemporary line, Sean by Sean Combs, closed in March 2006 after being at retail for less than a year. That collection only brought in $3.5 million in wholesale volume during its first six months on the selling floor. While that isn’t considered bad for a new contemporary designer collection, it isn’t the high volume Combs is used to seeing: at the time, he did $450 million at retail with Sean John men’s and now brings in $500 million in retail volume.

“A lot of people in this business can’t admit when they are not ready and I wasn’t ready for the contemporary category,” Combs said. “It was such an aggressive category and I got off to a good start, but I knew I was so far away from where I wanted to be based on my competition.

When I made the decision to close Sean by Sean Combs, what I wanted to do was take the time to gain the knowledge in contemporary. I think it was better for me to get out then and go back to it four years down the line, four years smarter.

“What I learned is that no matter how much hype there is surrounding a line, in women’s you have to be up for the fight. I still plan to come back with that line in a couple of years. It was in great stores and I would rather leave those stores while I had a good relationship and be able to come back. I would rather do it that way than have them kick me out.”

Looking to reach $100 million in wholesale volume within the first three years at retail, Combs said his women’s addition has been carefully thought out and slated to launch at the same time as the women’s fragrance.

“When you just start working with factories, you have to work out the kinks, which is why we did a soft launch for spring,” he said. “We’ve had very good sell-throughs and based on the test, we’ve already received rave reviews on the denim. Usually it takes a few seasons to get the denim right.”

He may not be ready to dive back into contemporary, but Combs, who will celebrate 10 years in business in 2008, is of course confident his new junior sportswear line, licensed to G-III Apparel Group Ltd., will be a hit. He said he is up for the challenge of entering a market where few women’s urban brands have made it big, with the exception of Baby Phat and Rocawear. Combs constantly mentions he aspires to lead his business in the same way that Ralph Lauren has managed Polo, although he has a long way to go before he reaches Lauren status.

“The Sean John customer is the girl looking for more,” he explained.

“She wants a look that takes her up a notch without trying too hard.

She wants a touch of luxe, a little glam, a splash of hot girl and, most importantly, she wants the style and swagger that comes with the Sean John lifestyle. Her hair is effortlessly glamorous. It’s classic bombshell hair with a young urban spin. Her makeup is like a second skin that only seeks to highlight her best feature, her own beauty.

She hangs out in the cool spots, she’s the most popular girl and often voted best dressed, her peers look to her as the trendsetter. She is the influencer.”

The collection, which wholesales between $16 and $150, consists of a large range of denim jeans, sexy tops, down jackets, fur bomber jackets, velour sweat sets, logo tanks, dresses and skirts. Combs said details were a must
– such as with the real rabbit fur on jackets, chain-detailed zipper pulls on the back pockets of a pair of jeans and embroidery on the back of a velour track jacket. The collection will be sold out of G-III’s Sean John women’s showroom at 512 Seventh Avenue. Combs said when thinking of the design of the line, he thought of style icons including Mary J. Blige, Jennifer Lopez, Kate Moss, Kelis and Madonna.

“[These] are exactly the types of individuals that come to mind when thinking of Sean John,” he said. “[They are] smart, confident and sexy. They all have swagger and that cannot be bought or sold.”

To launch the line, Combs has created an ad campaign featuring three rising stars
– Asia (the newest Pussycat Doll), Cassie (a Bad Boy recording artist) and Lauren London (an actress who was on the HBO series “Entourage”). Combs, of course, is also featured in the campaign, which was shot by Warwick Saint, the photographer who shot the advertising and promotional materials for “Charlie’s Angels.” The ads will appear in magazines such as Vibe, Giant, Complex and Seventeen.

“I wanted the campaign to be like Diddy’s angels,” he said. “And I think that Asia, Lauren and Cassie represent the Sean John girl in a perfect way.”

It’s been four years since his last fashion week show, but Combs promised a return to the runway in February, when he will showcase his men’s and women’s collections. While he still hasn’t decided on the venue, he hasn’t ruled out his old stomping ground of Cipriani on 42nd Street.

“We are planning a show for February to celebrate 10 years,” he said.

And while not giving too many details, he predicted, “I’ll be back and it will be big.”

P. Diddy Puffy Videos

Diddy “Through The Pain” video featuring Mario Winans

Diddy “Through The Pain” video featuring Mario Winans

P. Diddy Puffy

P. Diddy’s performance at the Princess Diana concert

P. Diddy’s performance at the Princess Diana concert

Busta Rhymes Lil Kim P. Diddy Puffy

P. Diddy – Last Night (Remix)

“Last Night” remix featuring Lil Kim and Busta Rhymes audio streams

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