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Reviews

Kid Cudi Reveals Super Powers in New Single “Immortal”

Kid Cudi captured our souls with the release of his debut studio album Man on The Moon: The End of Day in 2009. Since then, he has been the leading champion in creating a new direction for Hip-Hop/Rap music. With his purely unique vocal, Cudi has successfully introduced us to a realm of music that glows with futuristic beats and profoundly insightful lyrics.

With his most popular songs “Day n’ Nite,” “Pursuit of Happiness,” and “Memories” ft. David Guetta, Cudi presents catchy fresh beats and masterful flow. However, it is songs like “Heart of a Lion” and “Cudi Zone” that show his deep lyrical messages on life.

Cudi reveals his true artistry with the release of his rock album WZRD. As he picked up the guitar a year before recording WZRD, Cudi ended up playing the guitar, keyboard, percussion and drum portions for this album. Ultimately, WZRD proves to be a relatable experience as Cudi tells stories of love, pain, and heartache.

The recent release of Cudi’s self-produced single “Immortal,” off the yet to be released album Indicud, is a fascinating song that reveals Cudi’s super powers as he reverses and speeds up MGMT’s “Congratulations.” The beauty in the song lies in his lyrical confessions as he laments, “Spent the last month feeling bad ‘bout myself, I couldn’t speak anything of real hope.” Conversely, Cudi now has grown stronger from the painfully challenging moments in his life with a “sudden peace in [his] walk,” while ultimately possessing a feeling of immortality.

Indicud is set to release April 23, 2013 and will feature Kendrick Lamar and his G.O.O.D. Music partner Pusha T.

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Press Releases

Kendrick Lamar headlining Mass Appeal launch party at SXSW

KENDRICK LAMAR HEADLINING EXCLUSIVE MASS APPEAL LAUNCH PARTY AT SXSW, SPONSORED BY BBC ICE CREAM FEATURING, PUSHA T, BUN B, DANNY BROWN, A$AP FERG, JOEY BADA$$, ROC MARCIANO AND SURPRISED TBA VIPS

MASS APPEAL RE-IMAGINING MEDIA WITH ORIGINAL CONTENT CELEBRATING CULTURAL CREATORS ACROSS MASSAPPEAL.COM, VIDEO CHANNEL, QUARTERLY MAGAZINE, MONTHLY EVENT SERIES AND VISUAL STORIES

Mass Appeal publishes its iconic 52nd magazine issue this March and will bring the noise with an exclusive launch event featuring Kendrick Lamar, Pusha T, Bun B, Danny Brown, A$AP Ferg, Joey Bada$$, Roc Marciano, Alexander Spit at SXSW in Austin on March 15, 2013. The massive artist lineup illustrates Mass Appeal’s respect and regard among hip-hop’s finest. As an official SXSW showcase, the launch event will be held at iconic Austin Music Hall (which last year featured the Dr. Dre and Eminem show).

Hosted by BBC Ice Cream, the launch event will feature a selection of exclusive content from Mass Appeal’s archives and a screening of Jason Goldwatch’s most recent Time Pieces, intimate mini-documentaries celebrating cultural creators. Doors open at 8pm on March 15, 2013. For complete artist lineup and event information, please go to http://massappeal-icecream.splashthat.com/

ABOUT MASS APPEAL

Originally founded in 1996 as a graffiti magazine, Mass Appeal has been reengineered as a dynamic media collaboration featuring video, pictures and words celebrating tastemaker culture (while sticking true to its creative legacy).

Led by Sacha Jenkins, the magazine provides unique and intelligent commentary and provocative perspective into street art and influence, music culture and trends, photography and people.

A collectable icon of cultural history, Mass Appeal features premium, original photography, contemporary design and best-in-class production. Mass Appeal’s video network includes Jason Goldwatch’s Time Pieces, Ill Times and Off The Wall.