Press Releases

Diesel:U:Music Tour NYC Line-Up Includes Drake, Passion Pit, Theophilus London, The Roots


Diesel Radio to broadcast live from Diesel 5th Avenue Planet store

July 15, 2009. New York City. The 2009 Diesel:U:Music winners, HEARTSREVOLUTION and The Terror Pigeon Dance Revolt! will perform live July 30th at NYC’s Webster Hall alongside an all-star line-up: Theophilus London with a surprise guest; Passion Pit; Cobra Starship, hip-hop’s newest all star Drake; and Grammy® winning The Roots with a special guest collaboration. Stay tuned as these mystery guests are unveiled week-by-week leading up to the performance.

All Diesel fans will have a chance to witness this private event with a limited amount of invitations to be given away at participating Diesel stores. One must show up to participating stores in a pair of Diesel jeans to qualify.

July 25th and 26th at Lexington at 60th Street at 5pm (until supplies last)
July 27th and 28th 5th Avenue and 54th Street at 5pm (until supplies last)
July 29th and 30th Union Square at 14th Street at 5pm (until supplies last)

The first-ever fashion brand to launch a radio station in 2008, Diesel announces Diesel Radio to launch live in NYC Monday for six days. Starting July 20th through July 25th the window of the 5th Avenue Planet store will turn into a living radio station. The west-facing window looks out onto 5th Avenue and measures 18 feet by 8 feet. Over 50 shows will take place live in the window.

Special technology will be applied to the window in which consumers will be able to listen to the recording while viewing the station from outside. Station hours are from 10am to 9pm, each of the six days. Daily schedule and guest bios to post each and every day on

Sample guest-hosted programs include: Les Savy Fav; Lightspeed Champion; DFA; DGI Management and its artists, including the likes of The Misshapes, DJ Cassidy, Paul Sevigny, DJ Ruckus, DJ Berrie and Aaron LaCrate; comedian John Roberts; Jarrod Gorbel; Anti Pop Consortium; Hundred in the Hands; Throne of the Blood (James Friedman) and Trouble and Bass.

There’s more….inside the store, a special platform will be built one-story high (12 feet high) where over 10 live performances will happen throughout the week (two per day). Admission is free and guests can enjoy the line-up live on the second and third floors. With the location of Diesel on 54th and 5th Avenue, one will be able to witness the performance while strolling down 5th. Over 40,000 people stroll the avenue every day. Sample performances: Zoe Kravitz and her band Elevator Fight; Von Haze and Sean Bones

NY tour stop follows the Berlin show which took place on July 3rd. Next stop will be Tokyo on August 7th: stay tuned through!

Diesel:U:Music winners HEARTSREVOLUTION and The Terror Pigeon Dance Revolt! are now touring the world from July to December across the world’s greatest cities – including Berlin, Paris, Madrid, London, Tokyo and New York – to promote their music alongside established local music names. The concerts will broadcast to millions online.

The Roots Videos

The Roots featuring Wale and Chrisette Michele – Rising Up video

The Roots featuring Wale and Chrisette Michele – Rising Up video


9th Wonder & Buckshot HOLD IT DOWN featuring Talib Kweli and Tyler Woods Video Treatment

9th Wonder & Buckshot “HOLD IT DOWN” ft. Talib Kweli and Tyler Woods Video Treatment

(Created by Dru Ha)

This music video will examine 3 different perspectives of struggle for 3 different individuals (Buckshot, Talib & 9th Wonder) and how they all intersect within the same environment. We open on Buckshot walking down the street. He sees a Bootlegger on the corner of the street. Upon further inspection he finds the Bootlegger selling Duck Down CDs. Buckshot confronts the Bootlegger which sparks an argument drawing the attention of cops on patrol. The cops, seeing the potential altercation, rush the scene letting the bootlegger get away and wrongfully apprehending Buckshot. Buckshot is visually upset, aggressively pleading his case but the cops aren’t listening and physically haul him away into their vehicle without explanation.

Cut to Talib Kweli ready for work. He’s wearing a suit and tie and has just entered his new BMW vehicle. Inside his car, Talib Kweli notices a patrol car signaling for him to pull over. As the cops approach his window, Talib calmly explains that he’s a city lawyer late for work. The cops aren’t having it. They ask him to step out of the car and frisk him. Talib doesn’t retaliate but his reactions are ice cold. Talib’s verse will take place during this scene.

Cut to 9th Wonder inside of an office building. He’s on line by the security section. When it’s his turn, the security guard asks to see his ID. 9th Wonder explains that he’s running late for work. The security guard is annoyed and tells him to stand aside so other people can walk through. A white woman walks by and is not asked to show any identification. 9th Wonder reacts to this. The hook will take place during this scene.

Cut to a White Male getting dressed for work in an upscale Mid-town Manhattan apartment. He fixes his tie, puts on his coat and checks himself out in a long mirror. The man then exits his bedroom and the viewer sees his son on the couch using a computer. The camera pans to the right so the son’s computer screen is in focus. The son is illegally uploading a 9th Wonder & Buckshot track to Pan up to the father saying goodbye to his son; playfully messing up his hair and seeming proud that his boy is working on the computer.

(Court Room Scene)

As the final chorus hits we enter a courtroom. Inside are all 4 of our characters from each storyline. Buckshot is the defendant led into the room by a cop. Talib Kweli is Buckshot’s defense attorney and looks at him with re-assuring eyes. The White Male is in fact the prosecutor for the case. His son, the illegal downloader, is in fact the only who had committed any type of crime or wrong doing on this day.

9th Wonder bangs his gavel and all rise as the Judge presides over the hearing. All of them look at each other with a sense of understanding.

Hold it down

Featured on 9th Wonder & Buckshot’s “FORMULA” album in stores April 29th


The Roots – Birthday Girl video featuring Patrick Stump

The Roots – Birthday Girl video

featuring Patrick Stump

This song is not on The Roots album, nor do they appear in the video. Another “Birthday Girl” piece this time featuring Sasha Grey and shot by Rik Cordero.

Press Releases

The Roots Picnic & Tour Dates

June 7th at Philadelphia’s Festival Pier
The Roots to host Gnarls Barkley, Sharon Jones & The Dap Kings,
Santogold & more!

Nationwide Tour with Erykah Badu in support of
The Roots’ 10th New Album Release Rising Down- out April 29th.

Grammy award-winning, hip-hop trailblazers The Roots are offering their hometown fans in Philadelphia a day of music featuring some of the industry’s hottest acts. On June 7th, an eclectic group of artists will descend upon Festival Pier for the city’s most exciting concert lineup of the year. As curators of the event, The Roots sought a diverse roster from their circle of peers- artists they have known since their youth and past & present collaborators.

Joining The Roots are Gnarls Barkley, Sharon Jones & The Dap Kings, Santogold, Deerhoof, J*Davey, Diplo, Esperanza and The Cool Kids. Gates open at noon, and the show starts at 2:00PM. General admission tickets are $49.50 and can be purchased now at all Ticketmaster locations, and Charge-by-Phone 215-336-2000/ 856-338-9000/ 302-984-2000.

In addition, don’t miss The Roots live on Comedy Central’s Night of Too Many Stars. Hosted by Jon Stewart, this star packed special will be televised LIVE from The Beacon Theatre in New York City on Sunday, April 13th at 8:00PM EST. The band then heads back to Philadelphia to appear on The Colbert Report on April 15th as he covers the Pennsylvania primaries. On April 28th, The Roots hit The Late Show with David Letterman to perform “Rising Up.”

The Roots will be touring non-stop this year including dates supporting Erykah Badu and a headline appearance at America’s largest Earth Day celebration- the Green Apple Festival 2008- at the National Mall in Washington, DC. The band will be joined by friends Chrisette Michelle,, Doug E. Fresh and Neyo. Additional festivals include All Points West, Summerfest and the New Orleans Jazz & Heritage Festival. For a complete list of dates, see below.

The Roots are set to release their highly-anticipated 10th album- Rising Down- on April 29th via Def Jam Recordings. Known for their prolific lyrics and live instrumentation, the Legendary Philadelphia crew is composed of Tariq “Black Thought” Trotter (vocals), Ahmir “?uestlove” Thompson (drums), Kamal Gray (keyboards), Frank Knuckles (percussion), Kirk “Captain Kirk” Douglas (guitar) and Owen Biddle (bass).

Catch The Roots in the following cities:

11 Killington, VT- Pickel Barrel Nightclub
12 Boston, MA- Northeastern University
16 West Lafayette, IN- Purdue University
17 Pittsburgh, PA- Carnegie Mellon University
18 St. Louis, MO- Webster University
20 Washington, DC- Green Apple Festival @ National Mall
23 Raleigh, NC- Duke University
24 Myrtle Beach, SC- House of Blues
25 Charlotte, NC- Amos’s Southend Music Hall
26 Towson, MD- Tigerfest @ Towson University
29 New Haven, CT- Yale University

2 Memphis, TN- Beale Street Music Festival
3 New Orleans, LA- Jazz &Heritage Festival
4 Detroit, MI- Fox Theater*
6 Montreal, QC- Cepsum @ University of Montreal*
8 Boston, MA- Orpheum Theater*
9 New York City, NY- Radio City*
10 Baltimore, MD- Pier Six Concert Pavilion*
11 Allentown, PA- Crocodile Rock
14 Washington, DC- Constitution Hall*
15 Washington, DC- Constitution Hall*
16 Norfolk, VA- Chrysler Hall*
17 Richmond, VA- Landmark Theater*
20 Boca Raton, FL- Mizner Park*
23 Atlanta, GA- Fox Theater*
24 Chillicothe, IL- Summer Camp Music Festival
25 Los Angeles, CA- UCLA Jazz and Reggae Festival
27 Nashville, TN- Ryman Auditorium*
29 St. Louis, MO- Fox Theater*
30 Chicago, IL- Chicago Theater*
31 Chicago, IL- Chicago Theater*

2 Denver, CO- The Fillmore*
4 Eugene, OR- Cuthbert Amphitheater
5 Seattle, WA- Marymoor Park*
7 Philadelphia, PA- The Roots Picnic @ Festival Pier
8 Oakland, CA- Paramount Theater*
10 San Diego, CA- Humphrey’s*
12 Los Angeles, CA- Greek Theater*
13 Birmingham, AL- City Stages Festival
14 Phoenix, AZ- Mesa Amphitheatre*
17 Houston, TX- Verizon Wireless Theater
18 Dallas, TX- Nokia Theater
19 New Orleans, LA- House of Blues
22 Rochester, NY- Rochester International Jazz Festival

4 Milwaukee, WI- Summerfest 2008
20 Commerce City, CO- Dick’s Sporting Goods Park

8 Jersey City, NJ- All Points West Festival @ Liberty State Park

* w/ Erykah Badu
All dates subject to change.

The Roots Videos

The Roots – Rising Down NY Jam Session

The Roots – Rising Down NY Jam Session

The Roots Videos

The Roots – Get Busy video featuring Dice Raw, Peedi Crakk and DJ Jazzy Jeff

The Roots – Get Busy video

featuring Dice Raw, Peedi Crakk and DJ Jazzy Jeff. Directed by Rik Cordero

The Roots Videos

The Roots – 75 Bars (Black’s Reconstruction) video

The Roots – 75 Bars (Black’s Reconstruction) video

Video directed by Rik Cordero.